SOURCE: Eloqua


July 07, 2010 08:58 ET

Eloqua's Chief Deliverability and Privacy Officer to Speak at Direct Marketing Association's DMA2010 Conference

Dennis Dayman, Expert in Email Deliverability and Privacy Issues, to Participate

VIENNA, VA--(Marketwire - July 7, 2010) -  Eloqua today announced that its Chief Deliverability and Privacy Officer Dennis Dayman will present at the Direct Marketing Association's (DMA) upcoming DMA2010 Conference & Exhibition. DMA2010, the global ROI marketing event will take place October 9-14, at the Moscone Convention Center in San Francisco, California.

Dayman will lend his unmatched expertise in the area of email deliverability and privacy to conference attendees. During the email marketing workshop and certification program, Dayman will participate in a session titled, "Deliverability, Compliance and Trust -- Your Brand Equity, Consumer Commitment, and the Law," where he will help marketers understand how to protect their brands, earn customer loyalty and improve marketing effectiveness through socially responsible business practices. Additionally, Dayman will participate in an ask-the-expert roundtable and Guru 1:1 sessions.

According to Dayman, "While segmentation and creativity are examples of important elements in email campaigns, meeting compliance and privacy standards are significant concerns for today's marketers. In these sessions, I'll provide strategies, techniques and overall best practices to equip marketers with the knowledge they need to succeed in their revenue-generating email marketing campaigns."

"DMA2010 will feature hundreds of educational sessions, roundtables, forums, and case studies led by the best and brightest the marketing and media communities," said Paul A. McDonnough, DMA vice president, conferences and events. "We're proud to have Eloqua be part of such an important event."

For conference information or to register, please visit

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

About DMA2010 Conference & Exhibition

The DMA2010 Annual Conference & Exhibition is the world's largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010's exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit

For information about DMA2010 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or

DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. Appropriate press credentials are required; please click here for complete details. To apply for press registration, please email DMA at

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers -- commercial and nonprofit -- spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs. 

The Power of Direct: Relevance. Responsibility. Results.

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