eLoyalty Announces Expanded Behavioral Analytics(TM) Deployment

Deployment Highlights Unique Capabilities of Behavioral Analytics(TM) to Improve Self Service Applications


LAKE FOREST, IL--(Marketwire - February 28, 2008) - eLoyalty Corporation (NASDAQ: ELOY), a leading enterprise Customer Relationship Management services and solutions company, today announced that it has recently signed an extension to an existing Behavioral Analytics™ contract to capture and analyze a significant percentage of one of its large Health Care Customer's IVR interactions.

eLoyalty's Self Service Analytics (SSA), records and automatically analyzes the customer's IVR interactions in order to identify areas for improvement of their self service applications, including improving IVR scripts and system usability in order to increase user adoption rates. In addition, these analytics identify new opportunities for expansion of the IVR application so that callers are better served and more calls may be contained within the IVR. This contract represents eLoyalty's third Self Service Analytics implementation, and is the largest such deployment to date.

About eLoyalty

eLoyalty helps its customers achieve breakthrough results with revolutionary analytics and advanced technologies that drive continuous business improvement. With a long track record of delivering proven solutions for many of the Fortune 1000, eLoyalty's offerings include Behavioral Analytics™, Integrated Contact Solutions and Consulting Services, aligned to enable focused business transformation. For more information about eLoyalty, visit www.eloyalty.com or call 877-2ELOYAL.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding anticipated financial results and other matters that are not strictly historical in nature. These forward-looking statements are based on current management expectations, forecasts and assumptions, and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by the forward-looking statements. The risks, uncertainties and other factors that might cause such a difference include those described under "Forward-Looking Statements" and "Risk Factors" in eLoyalty's Form 10-K, Form 10-Q and other filings with the U.S. Securities and Exchange Commission. Readers are cautioned not to place undue reliance on forward-looking statements. They reflect opinions, assumptions and estimates only as of the date they are made, and eLoyalty Corporation undertakes no obligation to publicly update or revise any of these forward-looking statements, whether as a result of new information, future events or circumstances or otherwise.

Contact Information: Contact: eLoyalty Corporation Chris Min Vice President and Chief Financial Officer (847) 582-7222