SOURCE: EM & Co

September 12, 2008 15:04 ET

EM & Co Pops Up for a Cause at "little black dress" Charitable Event

West 3rd Street Boutique Gives Back to Community While Showcasing Local Fashion Talent

LOS ANGELES, CA--(Marketwire - September 12, 2008) - EM & Co brings its distinctive mix of styles from local and global designers to the "little black dress" pop-up venue at The Sunset shopping and dining complex, from September 16 through October 12. The high-profile "little black dress" charitable event established in 2002, returns to Los Angeles for a month-long celebration of style, bringing together a hand-picked selection of retailers and designers whose carefully edited offerings and inspired home décor will be housed in a 6,100 square foot space on iconic Sunset Boulevard.

EM & Co is one of the handful of retailers chosen to participate in this month-long event, its expert mix of styles and commitment to supporting local causes in perfect unison with the "little black dress" philosophy. Throughout the month, EM & Co will feature its distinctive mix of offerings from global labels including Vivienne Westwood, Iodice, Kylza Ribas, Ilaria Nistri, as well as local designers, including LeRok, H Labs, Nu Collective.

"EM & Co is proud to participate in the 'little black dress' event -- it's exactly what we're about: offering a hand-picked mix of styles from well-known and emerging labels, giving back to the community, and promoting local talent. The 'little black dress' event takes what we do to a whole new level," says EM & Co founder, Eveline Morel.

EM & Co will utilize their participation in "little black dress" to showcase new, local talent to a wider audience than is possible from one boutique location. Each of the four weeks of the event, EM & Co will highlight a different Los Angeles-based designer, beginning with Lauren Moshi in week one, and progressing with Keemia, Micha Designs -- a local jewelry designer, and back to fashion in week four, which will feature Viereck.

The month-long boutique, the latest comer in a string of pop-up stores opening throughout Los Angeles in the last six months, is the perfect illustration of how this rising trend appeals to the fast-moving, fashion-forward crowd in search for the next big thing: the fresh feel of the merchandise renewed each week, the buzz of the nightly events, the exclusivity of the offerings. Whereas the pop-up retail format has been predominantly used by designers and corporations alike to introduce new brands, the "little black dress" pop-up venue will serve a good cause, leveraging the buzz created by the events and exclusive offerings to promote local charities and raise funds. "By expanding to a month-long celebration, we are able to raise more money for charity and do a string of intimate, fun events," said Emmy Cortes Kasten, "little black dress" founder and producer.

"little black dress" launches on September 16 with an invite-only reception, and will have weekly activities for the duration of the event, including art exhibition openings every Wednesday evening entitled "Canvas and Couture," "Movie and a Makeover" events every Thursday evening, "Vino and Vinyasa" receptions each Friday evening, and "Junior Style Labs" for children, every Saturday afternoon, through the event closing date of October 12.

In addition to benefiting a different local charity each week -- the Saban Free Clinic, Junior League, Dress for Success, and the Elijah Kelley foundation -- the Red Lipstick Bar housed in the event space will encourage shoppers to find their perfect shade of red, and to plant their signature kiss on a canvas. The canvas of red kisses will be entitled "Kiss AIDS Goodbye," and will ultimately be sold as a work of art to benefit Designers Against AIDS.

About EM & Co:

EM & Co, a West 3rd Street boutique, is known not only for its mix of new and established, global and local fashion talent, but also its regular art installations, fashion and trunk shows, and live music events, all hosted in the boutique's gallery-like space. For more information about EM & Co, please visit: www.emandco.com.

About "little black dress":

"little black dress" raises valuable funds for charity through its self-titled celebration "little black dress," where historically, fashion icons and buzz-worthy new designers were asked to submit their version of this universal wardrobe essential. In a new twist on the original one-night event, this year little black dress will expand to a four-week pop-up boutique, to tour three cities: Los Angeles, New York and Chicago. For more information about "little black dress," please visit: http://www.lbdevents.com.

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