Eco Mobile Media (eM2)

Eco Mobile Media (eM2)

December 07, 2006 14:44 ET

eM2: Business Leaders Urge City of Vancouver to Implement Carbon-Neutral Taxi Program

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Dec. 7, 2006) - A group of Vancouver business leaders today urged Vancouver City Council to implement a carbon-neutral hybrid taxi program for the city. The plan, which proposes to offset the higher purchase price of hybrid vehicles through reduced fuel costs and advertising revenue, was submitted to Vancouver City Councillor Suzanne Anton.

Councillor Anton last month passed a motion asking that the City put more taxis on the road and that it be done in a way compatible with the goals of the City's Climate Change action plan.

Robert Safrata, CEO of hybrid car-based Novex Courier, and the brainchild behind the carbon-neutral taxi program, said "We are asking Council to ensure initiation of a pilot program that would see 10% of Vancouver's taxi fleet - a total of 50 cars - converted to carbon-neutral, hybrid vehicles as a model for future expansion.

"Particularly in advance of 2010, Vancouver has an incredible opportunity to show the world how serious we are about addressing global warming, by ensuring we have a fleet of hybrid taxi cabs that are one hundred per cent carbon neutral. This will be conspicuous sustainability and a great example for our citizens and any visitors to the City."

Safrata also indicated that he is joined by Mountain Equipment Co-op, Grouse Mountain and Vancity in supporting this initiative. He has seen first hand how this strategy can work, after converting 20 Novex courier cars to hybrid vehicles, subsidized by wrap advertising. His newest company, Eco Mobile Media (eM2) has developed a program to create the graphics, apply the wrap and manage advertising sales and related administration. Also included in the program is a Cleanairpass which offsets remaining CO2 emissions.

The proposed program, which would subsidize the added cost of a hybrid vehicle through fuel savings and revenue from wrap advertising on the cars, outlines a model through which Council can provide more taxis for constituents without jeopardizing the City's Climate Change action plan; taxi companies can be environmentally responsible while benefiting from advertising revenue; and advertisers can deliver a bold brand statement to a broad market while supporting an environmentally responsible program.

Carbon dioxide emissions from vehicles are the most prevalent greenhouse gases caused by human activities and are linked to climate change. Political, business, science and social leaders are struggling to find ways of slowing down global warming by reducing green house gasses. According to eM2, Vancouver taxis emit over 14 million kg of CO2 into our atmosphere annually.

For additional information on Vancouver Taxi Clean Air Ads program, contact Robert Safrata at 604-880-1900 or visit

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