SOURCE: VistaPrint


August 05, 2009 08:55 ET

Email Marketing: A Must for Small Businesses

Vistaprint's Latest Free, Live Webinar Highlights the Tools Needed to Succeed With Email Marketing

HAMILTON, BERMUDA--(Marketwire - August 5, 2009) - Vistaprint Limited (NASDAQ: VPRT), the small business marketing company, today announced the launch of its latest webinar titled "Do You Have Mail: Effectively Using Email Marketing." This webinar is completely free and will be held on Thursday, August 6 at 4:00 p.m. EDT.

Vistaprint's latest webinar is designed to show small businesses how they can start to use email marketing for their small business. As small businesses look at easier and more affordable ways to reach out to their existing and potential customer bases, email marketing has become a very viable option. With obvious costs benefits, it's also being made simpler by companies like Vistaprint, with easy to use online tools and matching options to existing products. Getting started is easier than ever, and campaigns can take just minutes to design and launch. Advanced analytics also let small businesses gain insight into what's working and what isn't so they can better tailor their campaigns for success.

"Email marketing is something that large companies have been using for years to promote offers, inform customers, and as an alternative to direct mail campaigns," said Mindy Sanderson, small business marketing specialist at Vistaprint. "Small businesses might have once thought that this method was too complicated and expensive for them, but that's just not the case anymore. In this webinar we'll give small businesses the basics of how, where, and why they should be taking advantage of this marketing medium."

The latest in Vistaprint's popular webinar series, this session will cover the basics of email marketing, including why it's an effective method for driving business with repeat customers, but also a way to keep your customers informed of changes and news with your business. It will also highlight the importance of expanding your online presence and show examples of small businesses that are using email marketing for different goals. For more information go to and click on the live webinars link. Registration is completely free and easy to complete.

Vistaprint offers small businesses peace of mind by providing everything they need to market their business. Products include high-quality and low-cost printed products such as business cards, postcards, return address labels and holiday cards; promotional apparel including hats and T-shirts; and marketing services such as Websites, copywriting, email marketing, design and postcard mailing. Customers looking for deals can also follow and interact with Vistaprint on social networking sites like Vistaprint Facebook and Vistaprint Twitter.

About Vistaprint

Vistaprint Limited (NASDAQ: VPRT) provides more than eight million small businesses and consumers per year with the easiest way to make an impression at the best price. With a unique business model supported by proprietary technologies, high volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products for both small businesses and the home. Options range from business cards, brochures and websites to invitations, thank you notes, calendars and more. A global company, Vistaprint employs more than 1,700 people, operates 20 localized Websites and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day, at, and are satisfaction guaranteed.

Vistaprint and the Vistaprint logo are trademarks of Vistaprint Limited or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

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