SOURCE: Bronto Software

October 20, 2008 08:00 ET

Email Marketing Company Bronto Software Announces Web Analytics Capabilities and Omniture Integration

Strong Client Demand and Analytical Trends Drive New Features in Fall Release

DURHAM, NC--(Marketwire - October 20, 2008) - Bronto Software, a leading email marketing software company, today announced the official launch of its Fall 2008 Release. With Omniture integration and expanded testing and reporting features, the new product enhancements bridge the gap between email marketing and Web analytics, giving marketers a big picture view of campaign performance and optimization.

"In today's tight economy, it is more essential than ever to prove the impact marketing efforts have on the bottom line," said Jim Sterne, producer of this week's eMetrics Marketing Optimization Summit in Washington D.C. and author of "Advanced Email Marketing." "By linking email marketing with Web analytics, marketers can demonstrate the power of email within their marketing mix and map results back to specific business goals, from increasing awareness to generating sales."

Bronto Software's Fall Release with Omniture integration provides online retailers, publications, agencies and businesses with a true full-featured platform for executing successful, relevant email marketing from start to finish. With enhanced testing and customizable reporting and dashboards, marketers can quickly and easily identify campaign performance data and optimize on the fly.

In addition to the analytical enhancements, Bronto continues its commitment to productivity advancements through other cutting-edge features, such as Inbox Preview which allows marketers to preview their email messages in the top 25 email clients with one click, significantly reducing the time and resources associated with inbox testing.

All new enhancements in the Fall Release are designed to give marketers the ability to move from email marketing campaigns to true conversations with their customers. The intuitive features, from testing to automated messaging and triggers to reporting and analytics, empower marketers to optimize campaigns and prove email's value in overall online efforts.

"The new features in Bronto Software's Fall Release enable our customers to take email marketing beyond just sending messages in a silo," said Joe Colopy, CEO of Bronto Software. "By integrating Omniture and expanding functionality across the board, the Fall Release gives marketers deeper insight into campaign performance and the ability to increase customer satisfaction, ROI and overall business impact of the email channel."

About Bronto Software

Bronto Software provides successful email solutions to more than 800 online retailers, interactive agencies and marketing departments around the world including Trek Bicycle, Johnson & Johnson, Duke University, Shopatron, Discount Dance and Blooms Today.

Bronto Software offers extensive reporting, unparalleled deliverability through partnerships with Return Path, Pivotal Veracity and seamless integration with other online channels. Founded in 2002, Bronto Software remains dedicated to helping its customers become better email marketers by delivering proactive customer support and educating clients on email marketing best practices, standards and tactics for success. For more information, please visit http://bronto.com.

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