SOURCE: Aberdeen Group

Aberdeen Group

January 13, 2011 11:00 ET

Email Marketing: Customers Are Taking It Personally

How Top Performing Companies Drive More Leads

BOSTON, MA--(Marketwire - January 13, 2011) - The ability to personalize and target marketing content through effective email campaigns is critical to delivering relevant communication with customers and prospects. Aberdeen's research Email Marketing: Customers Are Taking It Personally outlines how the best organizations saw a 21% average year-over-year improvement in revenue generated from email campaigns despite the exponential growth of content and traffic, as announced by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS). 

"The best performing companies are proceeding down the digital highway by utilizing email marketing to better analyze, segment and connect with customers and prospects in a relevant manner. While email has become ubiquitous with fast and easy delivery, an organization's ability to truly realize the mediums full potential lies in the science of its execution. In turn this channel is increasingly leveraged to drive effective campaigns and assist marketing organizations to engage customer or prospect in a compelling manner that contributes to top line revenue growth," said Chris Houpis, senior analyst for Aberdeen Group.

A complimentary copy of this report is made available due in part by the following underwriters: ZoomInfo Inc. and Lyris Inc. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6785&camp=2

Find out where your company's email marketing capabilities rank among the top performing companies. Take our Email Marketing Assessment Tool: http://assessment.aberdeen.com/atgBgCUo2P/index.aspx.

Visit Aberdeen.com for additional access to complimentary Customer Management Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com