SOURCE: ExactTarget

March 24, 2008 08:00 ET

Email Marketing Design Whitepaper Released by ExactTarget

Whitepaper Defines New Email Design Fundamentals for Marketers

INDIANAPOLIS, IN--(Marketwire - March 24, 2008) - ExactTarget, a leading provider of on-demand, email and one-to-one marketing solutions, announced today the availability of a new whitepaper focused on tips and best practices for marketers for email design. The whitepaper, Email Marketing Design & Rendering: The New Essentials, defines new standards for creating and distributing email marketing messages.

Email design is complex, and both designers and email marketers have different motivations when it comes to ensuring messages are read and acted upon by subscribers. Since both parties play integral roles in the success of email marketing design, it is important to consider the needs of each and understand how their actions impact the message performance.

"Email design is critical to the success of one-to-one communications because, in many cases, design determines whether recipients actually read the message content," said Tim Kopp, Chief Marketing Officer for ExactTarget. "This whitepaper shows email marketers and designers how to design for optimal engagement of current customers as well as prospects that have opted-in to email communications."

Many email marketers don't understand that different internet service providers will display their emails in different ways. Therefore, it is vital that designers and email marketers understand these nuances to better drive their return on investment. According to Jeff Chandler, Senior Marketing Manager, Marketing Tools and Technologies, Convergys, "Without proper planning, rendering and display issues can distract subscribers from the key marketing message in your email."

Email design report highlights:

--  Outlines ways to design and execute successful email marketing
--  Provides five tips for email marketers looking to create a powerful
    email design
--  Shares best practices for email design
--  Suggests ways to engage subscribers upon first glance at their email
--  Anticipates design needs for the many different ways email will be
--  Addresses unique needs of both B2B and B2C email marketing audiences
--  Balances design vs. functional needs
--  Ensures your message is seen correctly by your subscribers
--  Emphasizes the importance of knowing who is ultimately responsible for
    the look of your email marketing messages

To learn the latest email marketing design and rendering tips, please download the whitepaper Email Marketing Design & Rendering: The New Essentials.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including,, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit or call 1-866-EMAILET.