SOURCE: Port25 Solutions, Inc.

Port25 Solutions, Inc.

July 01, 2014 11:00 ET

Email Service Provider Adestra Selects PowerMTA From Port25 for Digital Messaging Infrastructure

ELLICOTT CITY, MD--(Marketwired - Jul 1, 2014) - Globally recognized Email Service Provider Adestra, with offices in the UK and US, and American firm Port25 Solutions, Inc., jointly announced today that Adestra has chosen Port25's flagship product PowerMTA™ for the outbound digital messaging infrastructure of its platform, MessageFocus. In a statement released by Adestra today, CEO Henry Hyder-Smith said, "We are currently sending a rapidly increasing volume of digital messages, and we expect that trend to continue. PowerMTA™ is a great fit because it takes the worry out of managing queues and allows our deliverability staff to focus on other important responsibilities, which helps ensure our clients' messages are getting to the inbox, on time, every time." Hyder-Smith added, "Port25 certainly understands the needs of an ESP's technical and deliverability teams. They gave us the freedom to evaluate PowerMTA™ in our own sending environment, and all the support we needed to get up and running in a timely manner. They also helped us complete the implementation very rapidly, which was essential, considering the rate at which our business, and therefore our digital messaging throughput, is growing."

Hyder-Smith noted that Adestra's previous open-source solution -- because it does not maintain independent queues of messages for specific domains or hosts -- would struggle under the load of very large outbound queues, often requiring manual intervention to ensure timely delivery disbursement. PowerMTA™, in contrast, excels in this regard, optimizing injection rates and radically diminishing queue sizes with little manual intervention required.

Adestra has also benefitted from PowerMTA™'s PowerQueue technology, as it delivers well over 10x more messages per hour than leading open source alternatives such as Exim and Postfix. This has made it a perfect solution for handling Adestra's growing email volumes: With the launch of their US division late last year, Adestra have seen digital messaging traffic scale drastically, peaking currently at 5MM messages per hour.

Besides PowerQueue, there are other technical aspects of PowerMTA that impressed Adestra during the decision-making process. These include proactive rate-limiting features, such as granular delivery control on separate VMTAs for compliance among gateways, and the ability to throttle complementary delivery streams. Adestra mentioned other specific reasons for choosing PowerMTA, including cost effectiveness and customized licensing options. They are also benefitting from more efficient queue management, including fast injection rates, and more efficient use of hardware, while maintaining their high deliverability standards.

Adestra and Port25 Solutions, Inc. are pleased to jointly announce this mutually beneficial partnership, and look forward to working together for a long time to come.

About Adestra
Adestra has been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004. Our clients trust our proven email, automation, social, and mobile marketing technology to deliver successful and cutting-edge marketing programs to their valued customers. We were founded on the principle that marketing success takes more than technology, and that's why customer service is at the heart of our business.

About Port25 Solutions, Inc.
Port25 Solutions Inc. provides specialized email infrastructure software products that address the demands of client communications for digital messaging applications. PowerMTA™, Port25's flagship product, is recognized in over 60 countries, with over 4000 installations. It provides senders with superior outbound messaging performance and advanced features to proactively manage their sender reputations. PowerMTA is chosen 2-1 by delivery administrators and is a valued technology partner at over 140 Email Service Providers and Marketing Automation Vendors worldwide. Find out why enterprise clients such as NYT, IBM, Forbes, Turner, Yammer and Live Nation along with hundreds of others choose PowerMTA for their digital messaging infrastructure. Port25 is a member of the Email Sender and Provider Coalition (ESPC) and M3AAWG. Founded in 1999, Port25's mission is to help realize the potential of email as a platform for legitimate and effective customer communications. Visit Port25 for a fully featured product evaluation today.

Contact Information

  • Adestra Press Contact:
    Jennifer Watkiss
    +44 (0)1865 242425
    Email Contact