SOURCE: ESPC

June 01, 2005 08:45 ET

Email Service Provider Coalition Issues Email Authentication Position Statement at INBOX West 2005

Member Survey Shows 97 Percent Authenticating All Outbound Email; 73 Percent Authenticate Client and Corporate Email

YORK, ME -- (MARKET WIRE) -- June 1, 2005 -- As a result of spam, consumer confidence in email is at risk. The Email Service Provider Coalition and the email industry have been working on anti-spam solutions and standards to thwart spammers and the negative impact it has on the viability of email as a communications channel. At the INBOX West 2005 show, the Email Service Provider Coalition (ESPC) released an email authentication position statement and initial results from a survey to determine adoption of authentication -- a critical anti-spam technology standard.

Adoption of Email Authentication Restores Consumer Confidence

Consumer confidence is under assault on two fronts: being able to trust that messages are safe and are from whom they claim to be from; and being able to rely upon email to deliver the communications that consumers want, need and expect to receive. The ESPC authentication statement, entitled "The Email Service Provider Coalition Ups the Ante in Calling for Email Authentication," encourages providers of email accreditation and reputation services to make authentication a prerequisite for their solutions. It also urges receivers to test incoming mail for an SPF record, routinely publish adoption statistics and provide overt notice to their members when a sender's identity cannot be authenticated.

The ESPC mandates that all members implement one or more authentication protocols for their corporate and affiliate email. In a recent survey conducted by the Email Service Provider Coalition, the organization found that 97 percent of members are authenticating outbound client email and 73 percent are authenticating both client and corporate email. Full results of this survey will be released at the July 12 Email Authentication Summit (www.emailauthentication.org/).

At the show, the ESPC members will meet to discuss current email authentication initiatives and set the stage for emerging focus areas. Authentication will also be a hot topic on various panels and "Birds of a Feather" round table discussions.

"We're working with the industry leaders in authentication and our membership boasts a long list of experts -- 15 of whom are on the speaker roster of the INBOX West trade show," Trevor Hughes, executive director of the ESPC, said. "As our organization continues to expand beyond email service providers, we grow in strength, intelligence and influence. The INBOX conference is a great forum to discuss the role of emerging email standards required to turn the corner on spam."

The ESPC has been a vocal proponent of accountability in email and has long advocated authentication as the critical first step in fighting spam. Several years ago, the ESPC proposed Project Lumos as a foundation for an industry solution to the spam problem. Project Lumos spearheaded discussions and plays a significant role in the authentication standards in use today by promoting sender transparency through a combination of authentication, reputation and accreditation solutions.

To view the ESPC position statement, visit www.espcoalition.org/eaps.php. For more information about INBOX West 2005, please visit www.inboxevent.com.

About the Email Service Provider Coalition

The Email Service Provider Coalition (ESPC) was formed in November 2002 to fight spam while protecting the delivery of legitimate email. The ESPC is composed of 62 members including CheetahMail, an Experian Company; Constant Contact; Digital Impact; DoubleClick; ProspectivDirect; Return Path Inc.; SKYLIST; and StrongMail Systems, Inc. The ESPC is currently working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards. Its flagship initiative, Project Lumos, is an industry-authored solution to the spam problem. For more information on ESPC, please visit www.espcoalition.org.

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