SOURCE: Omniture

September 11, 2007 02:00 ET

Emailvision Joins Omniture Genesis Network

Leading European Email Campaign Marketer Helps Customers Create More Targeted and Relevant Email Campaigns Through Omniture Genesis

OREM, UT and PARIS--(Marketwire - September 11, 2007) - Omniture (NASDAQ: OMTR), a leading provider of online business optimization software, and Emailvision, one of the European market's largest providers of email marketing software services, today announced that Emailvision (Euronext-Alternext: ALEMV) has joined the Omniture Genesis Network. Becoming a Genesis partner will help Emailvision customers more easily integrate their Campaign Commander™ email campaign data with Omniture's online business optimization software and create more targeted and relevant email campaigns.

Emailvision, headquartered in France, has more than 700 clients of the Emailvision Campaign Commander product worldwide to manage and automate customer email marketing programs. The on-demand application allows marketers to manage all aspects of their email marketing campaigns including design, planning, delivery, split testing and analytics. The Web-based interface allows marketers to enjoy advanced features for response optimization and automation with minimal requirements for technical knowledge and investment.

Omniture Genesis is a solution designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization Platform. Using an intuitive "Plug and Play" interface, Omniture Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives. There are currently over 50 Accredited Application Partners in Genesis covering behavioral targeting, campaign management, community ratings and reviews, content management, content optimization/multivariate testing, CRM/SFA, email marketing, search engine optimization, search marketing, site search/content guidance, and user experience/usability improvement.

"We believe becoming part of the Omniture Genesis Network will empower our customers to focus on creating successful email marketing campaigns and less time worrying how to integrate data from their Emailvision and Omniture solutions," said Nick Heys, CEO of Emailvision. "Customers need the ability to view the results from all of their marketing campaign data, from email campaigns to search marketing, and Genesis automates this integration. We look forward to offering our mutual and future customers the increased ease of use and automation that this joint collaboration with Omniture will provide."

"In the last year, Omniture has significantly expanded its international presence, with hundreds of customers in the EMEA region, so working with Emailvision as a Genesis partner is important to our joint customer base going forward," said Neil Weston, SVP and general manager of Omniture EMEA. "The Omniture Genesis Network platform integrating Emailvision solutions will give online marketers greater power in understanding the complete customer life-cycle of their marketing campaigns."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

About Emailvision

Emailvision is a European market and technology leader in on-demand software for email marketing automation. The Emailvision flagship product, Campaign Commander, has become the benchmark tool for the E-commerce and publishing industries. With a staff of over 100 and offices in the major European markets including France, Germany, UK and Benelux, Emailvision is driving an offensive sales and market share strategy in a high-growth market.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst and Genesis services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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