SOURCE: eMarketer

April 07, 2005 08:30 ET

eMarketer CEO Geoff Ramsey to Present "Branding on the Web" on April 7th to The Conference Board (NYC)

NEW YORK, NY -- (MARKET WIRE) -- April 7, 2005 -- eMarketer CEO Geoff Ramsey will help executives find new ways to achieve branding success on the Web on Thursday, April 7th, in New York.

Ramsey, a much sought-after conference speaker on marketing, branding and selling via the Web, is a featured presenter at the Corporate Image and Branding workshop, hosted by The Conference Board. Ramsey's presentation will focus on the many ways that marketers can use the Internet to enhance their brands.

"While search grabs all the recent headlines, and many think the Internet is all about direct response, there are a number of effective tools online that can help build your brand, and create an interactive dimension to it," says Ramsey.

Of the $9.5 billion spent on online advertising in 2004, $4.2 billion, or 38%, was spent on branding efforts, including display ads, sponsorships and rich media, according to eMarketer's Ramsey. "Marketers are realizing that with broadband entering 36% of all U.S. homes by year-end, there are terrific opportunities to use, for example, streaming sound and video clips online to drive awareness, reinforce brand associations and create exciting new brand interactions."

Frequently quoted by the business and trade press, including The Wall Street Journal, Forbes, Fortune, BusinessWeek, CNN, Business 2.0 and Advertising Age, Ramsey has built eMarketer into the world's leading source for aggregated data and information about every aspect of the Internet, e-business and emerging technologies.

Following Ramsey's presentation, attending executives will participate in a panel discussion on ways to align their branding concepts with their organization.

About eMarketer

eMarketer, the world's leading aggregator of e-business and Internet statistics, provides objective market projections and analysis to online professionals in over 100 countries worldwide. eMarketer's eStat Database is the most comprehensive compilation of up-to-date e-business and online marketing statistics in the world. For more information, visit eMarketer (http://www.emarketer.com/).

More information here on the Conference Board workshop (http://www.conference-board.org/conferences/conference.cfm?id=891).

Contact Information