SOURCE: eMarketer

eMarketer

March 03, 2010 12:24 ET

eMarketer CEO Headlines International Conference

Geoff Ramsey Speaks About Global Need for Online Brand Measurement

NEW YORK, NY--(Marketwire - March 3, 2010) - Geoff Ramsey, eMarketer CEO and co-founder, will give a keynote presentation to open I-COM Global Summit Program 2010, in Lisbon, Portugal. He will discuss "the future, vision and integration of online measurement" at 9am on March 11.

The program is focused on understanding the obstacles in measuring digital media and, through discussion among industry leaders and audience participants, on drawing up a blueprint for solutions.

Mr. Ramsey will join a stellar roster of speakers, including Magid Abraham, CEO, comScore; Chris Copeland, CEO, GroupM Search; John Donahue, global director of business intelligence, Omnicom MediaGroup; Anita Caras, head of research EMEA, Microsoft Advertising; Konrad Feldman, co-founder and CEO, Quantcast; Jerome Grateau, head of media platforms, Google; and Laura Chaibi, director of research EMEA, Yahoo!.

Mr. Ramsey will discuss the benefits to the digital media universe if better brand measurement systems were adopted. He will address the issue of whether the industry has the right metrics to be able to connect the dots -- both within online platforms and between online and offline media.

Mr. Ramsey, one of the Internet's most exciting digital marketing visionaries who is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age, will focus on why measurement is vital to long-term success.

For more information, contact Samson Adepoju.

About eMarketer
eMarketer provides the "Digital Intelligence" that enables businesspeople, marketers and advertisers to make more accurate, informed and timely digital marketing and media decisions. eMarketer aggregates and analyzes information from more than 4,000 sources worldwide and publishes daily research articles, analyst reports and the most comprehensive database of online marketing statistics in the world.

Contact Information

  • Media Contact:
    Samson Adepoju
    Public Relations Specialist
    eMarketer
    Tel. 212-763-6044
    Twitter.com/samsonadepoju
    Email Contact