SOURCE: eMarketer

August 13, 2007 09:00 ET

eMarketer Expands Editorial Team

Veteran Business Journalist Mickey Alam Khan Joins eMarketer

NEW YORK, NY--(Marketwire - August 13, 2007) - eMarketer has hired Mickey Alam Khan as editor in chief, a new position reporting directly to CEO Geoff Ramsey. Mr. Alam Khan will manage the editorial operations of the market research firm, leading the analyst team and overseeing more than 80 reports a year, as well as the content of the daily newsletter.

"eMarketer is continually looking for ways to expand and enhance its analytical coverage of the online marketing landscape," Mr. Ramsey says. "We believe that Mickey, with his proven editorial leadership, deep experience in the industry and wealth of professional contacts, will help us deliver an even higher level of intelligence to our clients."

Mr. Alam Khan brings to his new role the experience and knowledge of a career editing and writing about marketing and new media. He had been editor-in-chief of DM News, a top print and online weekly publication for direct and interactive marketers. Before running the newsroom, he covered interactive marketing, media, e-commerce and advertising agency news for DM News and its iMarketing News spinoff.

Previously, he had been a foreign correspondent for Advertising Age magazine.

"Because of emerging technologies and a rapidly changing online marketplace, companies have less time than ever to make savvy decisions," Mr. Alam Khan says. "It helps them to have a resource like eMarketer, which aggregates, filters, organizes and analyzes data from multiple sources and boils the information down to its essence. Add the thinking of our plugged-in analysts and you have the tools to make smart online marketing decisions."

About eMarketer

eMarketer is "The First Place to Look" for market research information related to the Internet, e-business, online marketing and emerging technologies. eMarketer aggregates and analyzes e-business research from over 2,800 sources, and brings it together in analyst reports, daily research articles and the "eStat Database" -- the most comprehensive database of e-business and online marketing statistics in the world. Visit www.emarketer.com for more information.

Contact Information

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    Jared Jenks
    Marketing communications coordinator
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    Tel. 212-763-6044