SOURCE: eMarketer

May 26, 2011 15:01 ET

eMarketer Launches Android App, Completing Suite

BlackBerry and iPhone Apps See Accelerating Adoption

NEW YORK, NY--(Marketwire - May 26, 2011) - eMarketer today launched its Executive View app for Android devices, rounding out a suite of apps that provide eMarketer reports and insights in a simple, easy-to-use mobile format.

The launch comes less than two months after eMarketer introduced an Executive View app for iPhone, and week after releasing Executive View for BlackBerry.

So far, early demand for Executive View has been strong among eMarketer clients. According to eMarketer president Lisa Church, the growth in usage is a result of more businesses viewing digital media as a fundamental marketing channel, rather than an experimental one.

"Digital is increasingly important to our overall marketing strategy, so it's equally important that everyone involved is up to speed with the latest digital trends," said Patrick Seeberg, who leads global web strategy and innovation at General Motors. "Whether you're a busy executive doing high-level brand strategy or someone spending all day working in the social media space, eMarketer is a great source of information for all things digital."

Andrew McLean, the chief executive officer of PHD at Omnicom Media Group, praised eMarketer for making its information about digital trends easily accessible, especially for businesspeople on the move.

"The media world has always moved quickly, but now information comes at us at warp speed," said Mr. McLean. "The need to be always-on and have mobile access to the latest research is a must-have. eMarketer has delivered a terrific solution with Executive View."

Ms. Church called the general response among clients to Executive View "fantastic," adding that eMarketer clients using Executive View already include:

  • Four of the top five global agency holding companies
  • Six of the top 10 US media companies
  • Seven of the top 10 national advertisers
  • Ten of the top 15 worldwide advertisers

"Digital is moving fast, and we need to deliver wherever our clients are," said Ms. Church. "That's what Executive View is designed to do, and our clients love it."

The suite of Executive View apps for Android, BlackBerry and iPhone allow eMarketer clients to read the latest reports and insights on social media, online video, location-based services, ecommerce, internet advertising and other topics. Users can also flag "Favorite" reports with a star for quick reference or later reading. eMarketer clients with access to both Executive View and eMarketer Total Access will have their "Favorites" synced automatically.

eMarketer clients can download the Android app here:

BlackBerry users can download the app here:

To download the iPhone app, click here:

About eMarketer

eMarketer is the go-to authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

Contact Information

  • Media Contact:
    Clark Fredricksen
    Email Contact
    Director, Marketing Communications
    Tel. 212-763-6056