INDIANAPOLIS, IN--(Marketwired - Jun 22, 2016) - Emarsys, the leading provider of cloud marketing software for B2C companies, is proud to celebrate a year of innovation and excellence delivering significant business growth, as well as recognition from Forrester Research as a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q2 2016.
In its first year, Emarsys North America successfully met its growth targets and delivered strong operating results as part of its U.S. market entry strategy. Additionally, Emarsys was recognized by Forrester Research for its "easy-to-use and intuitive UX for brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities."
"We have seen a significant demand for our B2C Marketing Cloud from retailers and ecommerce companies with a desire to better target, engage and retain customers across channels," said Sean Brady, President of the Americas, Emarsys. "Our technology, client services model, and people are enabling digital marketers to succeed, and we believe our being cited by Forrester as a Strong Performer in its recent report is a testament to that."
Since the opening of the North American headquarters in Indianapolis last year, demand for Emarsys B2C Marketing Cloud has increased steadily, growing especially fast in the second quarter of 2016. Emarsys newest group of clients includes: Butter London, Cheaper Than Dirt!, High Fashion Home, Rawlings, Scrubs & Beyond, and Stance Socks. Across North America, clients are turning to Emarsys to incorporate true personalization in their marketing efforts to develop strong customer relationships and increase retention.
"It's been an amazing year for Emarsys. Our team shares a deep commitment to technology innovation and providing customer success -- especially in transforming the way retailers, brands and ecommerce companies do business. We are excited to announce that we are accelerating our investment in North America in Q3 and Q4. With that, we are doubling our employee headcount in Indianapolis and in key U.S. cities across North America to meet the demand for our B2C Marketing Cloud," added Brady.
Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalization and multichannel delivery to reach customers most effectively, while maximizing engagement and results. With more than 500 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys sends over seven billion messages -- helping customers increase revenues and ROI. To learn more about Emarsys' innovative solutions, click here.