SOURCE: Embarcadero Technologies

Embarcadero Technologies

September 03, 2015 08:00 ET

Embarcadero Luminary Webinar: 7 Dangerous Myths DBAs Believe About Data Modeling

Industry Experts Karen Lopez and John Sterrett Will Share Insights on Using Data Modeling to Improve Database Performance

SAN FRANCISCO, CA--(Marketwired - Sep 3, 2015) -  Embarcadero Technologies is hosting a webinar on Thursday, September 10, 2015 to provide data professionals and database administrators with insights on seven dangerous data modeling myths. The online webinar will showcase the benefits that can be achieved by using a data modeling tool to improve database performance. The webinar will be hosted by Karen Lopez, a Microsoft SQL Server MVP and industry thought leader specializing in data modeling and database design, and John Sterrett, a database administration professional with expertise in relational databases..

Webinar: 7 Dangerous Myths DBAs Believe about Data Modeling
Many DBAs may only know enough about data modeling to be dangerous. There are a number of challenges that DBAs face when trying to do data modeling, as well as some preconceived notions of what they think data modeling can (or can't) do for them, such as generating useful DDL code.

This webinar will provide specific insights and examples to show DBAs how a data modeling tool can help them improve database performance, simplify routine tasks, and provide valuable context for a database implementation. Karen Lopez and John Sterrett will debunk seven dangerous myths that DBAs believe about data modeling, and discuss and demonstrate:

  • Challenges DBAs encounter with data modeling
  • What data modeling really means and how it adds value
  • Why data modeling is key to successful agile projects
  • How data model-driven development saves time and money
  • Why data modeling should be done throughout the development lifecycle

When: Thursday, September 10, 2015 at 11AM PDT / 2PM EDT
This is a 90-minute live webinar (75-minute presentation followed by Q&A). Participants will be able to submit questions during the webinar. Following the webinar, an on-demand replay as well as a PDF of the slide presentation will be available to registrants.

Registration: Online registration for the Webinar is now open at: 

DBAs and #datamodeling: @datachick & @johnsterrett will discuss 7 dangerous myths in this @EmbarcaderoTech webinar:

Karen Lopez - Senior Project Manager and Architect at InfoAdvisors
Karen Lopez has more than twenty years of experience in helping organizations implement large, multi-project programs. She is a Microsoft SQL Server MVP, specializing in data modeling and database design. She is a frequent speaker, blogger, and panelist on multiple topics including data quality, logical and physical modeling, and data compliance.

John Sterrett - Database Administration Senior Advisor at Linchpin
John Sterrett has over eight years of experience with relational databases. His primary focus includes performance tuning, proactive monitoring, high availability and disaster recovery. He has presented at many community events, including PASS Member Summit, SQLRally, 24 Hours of PASS, SQLSaturday, and local PASS Chapter and Virtual Chapter meetings.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. To learn more, please visit