SOURCE: Embarcadero Technologies

Embarcadero Technologies

November 05, 2012 08:00 ET

Embarcadero Technologies to Sponsor Data Modeling Zone 2012

SAN FRANCISCO, CA--(Marketwire - Nov 5, 2012) - Embarcadero Technologies today announced it is a platinum sponsor of Data Modeling Zone 2012, the first conference fully devoted to data modeling, which will be held in Baltimore, Md. from Nov. 12 - 15, 2012. In addition to exhibiting at the event, Embarcadero has partnered with Len Silverston, a thought leader in the fields of data modeling, data management and the human dynamics of integrating information, to sponsor a book signing and ER/Studio-enabled workshop on data modeling in an agile environment.

Book Signing with Len Silverston
Tuesday, Nov. 13, 2012 from 6:30 - 7:30 p.m.
Meet the best-selling author of "The Data Model Resource Books, Volumes 1, 2, and 3" at the Embarcadero booth.

Workshop: "How to Data Model in an Agile Environment"
Wednesday, Nov. 14, 2012 at 8:30 a.m.
In this session, Len Silverston will define agile data modeling using ER/Studio, and discuss issues and key techniques. He will also lead an exercise to practice data modeling in an agile environment, covering different scenarios. In addition, he will discuss how to effectively apply human dynamics principles to data modeling that are in sync with agile and how the use of template data models and patterns can help provide quick and agile modeling.

About the Len Silverston
Len Silverston is a best-selling author, consultant, and speaker with over 25 years of experience helping organizations integrate their information, systems, and people. He is a thought leader in the fields of data modeling, data management and in the human dynamics of integrating information. He is also the author of The Data Model Resource Book series (Volumes 1, 2, and 3), which describe hundreds of reusable, holistic data models.

About Data Modeling Zone 2012
DMZ 2012 contains four tracks and a combination of half-day and 75 minute sessions from fundamental to advanced levels, designed to help attendees: develop an understanding of data modeling concepts, techniques, and approaches, fine tune skills and learn new techniques through sessions and hands on workshops, and leverage enterprise data models, canonical models, and industry data models. To register for DMZ 2012, visit

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for data modelers, application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world.

Contact Information

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