NEW YORK, NY--(Marketwire - Apr 3, 2012) - Calling all adventure-seekers! A new wine exploration has been announced where "X" truly marks the spot. The Albariño Explorers Club (AEC) -- an interactive, online community dedicated to educating wine consumers about Albariño wine from Rías Baixas, Spain -- announced today that they are accepting members. Novice and seasoned wine enthusiasts alike are encouraged to pack their compasses and wine glasses for a wine voyage like no other.
Albariño hails from Galicia, or "green Spain," where a lush landscape and cool ocean breezes create crisp, dry white wines. Though traditionally paired with seafood, Albariño's mouth-watering acidity also makes it an excellent pairing for spicy cuisine from around the world. Wine lovers no longer have to cross the Atlantic or travel to a Galician restaurant to discover Spain's greatest white wine -- the Albariño Explorers Club has brought it to U.S. shores.
"Rías Baixas Albariño is an adventurous wine, from a region that is still being discovered," said Katrin Naelapaa, Director of Wines from Spain. "The AEC community enables Americans to embark on a voyage exploring the world of Albariño through interactive, educational initiatives that bring the wine and the Rías Baixas region to life."
Becoming an AEC member is as easy as sipping a cool glass of Albariño on a warm, sunny day -- and it's free! Visit the club's headquarters at www.albarinoexplorersclub.com and let Pablo Pulpo, the club's mascot, guide the way. Sign up to receive an AEC welcome kit and discover the coolest spots to buy or try Albariño wines. Albariño Explorers will be the first to know about AEC events and tastings around the country and will enjoy other benefits including a subscription to the AEC newsletter and opportunities to win AEC giveaways.
Consumers interested in joining the club should visit AEC headquarters at www.albarinoexplorersclub.com/explorers-club to sign up and to be entered for a chance to win an AEC gift card.
Media can contact Courtney Schiessl at cschiessl@cornerstonepr.com or 212-605-0370 for more information on the Albariño Explorers Club or to request samples.
About Rías Baixas Albariño
Formed in 1988, the Rías Baixas DO is the leading Denomination of Origin in the Galician region of northwestern Spain. The DO owes much of its acclaim to the white Albariño grape, elevated by many in Spain to cult status, a trend that has spread to the U.S. in recent years. For more information, please visit www.riasbaixaswines.com.
About Wines from Spain
Wines from Spain, a promotional division of the Trade Commission of Spain in New York City, under the auspices of the Spanish Institute for Foreign Trade (ICEX), is committed to promoting the awareness of Spanish wines and spirits throughout the United States, through education, informational materials, special events and promotions. For further information on specific wine regions and producers, please visit www.winesfromspainusa.com.
About Cornerstone Communications
Cornerstone Communications, Ltd. is a full-service public relations, marketing and event management agency specializing in wine, food, travel, and other lifestyle clients. With over 25 years of experience, Cornerstone Communications has built a reputation in expanding brand awareness with fresh approaches and providing effective marketing solutions for luxury products. For more information, visit www.cornerstonepr.com.
Contact Information:
Contact:
Courtney Schiessl
Cornerstone Communications, Ltd.
Tel: 212-605-0370