SOURCE: EmbroidMe

EmbroidMe

February 20, 2014 09:31 ET

EmbroidMe - ASI Survey Says 2013 Corporate Gift Giving Is Up

WEST PALM BEACH, FL--(Marketwired - Feb 20, 2014) - According to a recent survey conducted by the Advertising Specialty Institute, corporate spending on employees and clients is the highest it's been in four years. Data showed buyers anticipated giving out fewer items, however spending more on each item they did give.

Gift-giving companies reported their plans to spend an average of $44.98 for employees and $33.92 for clients and prospects over last year's holiday season. This is up from $41.70 and $26.48 given out the year before; with the most significant increase appearing in spending on clients and prospects.

The breakdown in planned spending by company respondents revealed the top gifts; with 42.4% on gift cards, 29.2% for cash bonuses, 27.5% on food and beverages, and 11.25% on apparel. Perennial food baskets or etched wine bottles branded with a company's logo are just some examples of food and beverages, which rose nearly nine percentage points over the last year.

"You can engrave, imprint, or emboss items with EmbroidMe to give a personalized or promotional gift for all occasions," said Christine Marion, MAS, director of retail operations for EmbroidMe. "Customized gifts ensure you'll be remembered and provide long-term value."

About EmbroidMe
With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen-printing for apparel. For more information about customized promotional products and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com. EmbroidMe's on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

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