SOURCE: EmbroidMe

EmbroidMe

July 08, 2016 10:06 ET

EmbroidMe Launches New Corporate Website

Check Out All That EmbroidMe and Its Franchise Locations Have to Offer at EmbroidMe.com

WEST PALM BEACH, FL--(Marketwired - July 08, 2016) - EmbroidMe recently launched a completely updated website. Consumers have responded positively to the new and modern-looking design, noting that it has made shopping and information gathering easier and much more enjoyable. EmbroidMe was well aware that the previous version of their website would require an update to maintain their competitive edge in an industry dominated by e-commerce. However, transitioning the website was a considerable undertaking, as it was not mobile-friendly, did not have built-in e-commerce and did not have a store locator feature. EmbroidMe.com also houses hundreds of pages to assist consumers in making their purchase decision, making the update that much more complex.

"We are extremely excited to have launched this update," said Christine Marion, EmbroidMe's director of operations. "It has been a long time coming, but well worth the wait. We're constantly getting comments from our franchisees and customers about how much they love the new experience."

Improved User Experience

EmbroidMe also recreated its logo to coincide with the website update to give the brand a more contemporary feel. Along with aesthetic changes, EmbroidMe also improved its website's customer experience. Because search engines favor websites that provide the best user experience and rank them higher based on how easy they are to use, EmbroidMe had two main reasons to update its website. One of the biggest factors contributing to improved user experience is that the new website is completely responsive, meaning that it fits itself perfectly to the size of the screen and window it's being viewed on. Whether a customer is on a desktop, laptop, tablet, smartphone or any other device they are able to browse the website to find what they are looking for quickly and easily.

Increased Functionality

EmbroidMe implemented several features to increase the website's overall functionality. It now utilizes Magento, an industry-leading e-commerce solution. The previous version of the website did not have built-in shopping, and customers would have to call or visit their local EmbroidMe resource center to place their orders. It has also been transitioned to the WordPress design platform, meaning changes can be made easily.

A local store locator has been added to the homepage; customers simply have to enter their ZIP code, state or country to find an EmbroidMe near them. When visiting a location page on the new website, customers are also provided with much more detailed information than they had previously, enabling them to make more informed choices regarding the products and services they're interested in.

Users are not only able to place their orders online but are now able to brand the products they order with their own designs and logos. The design tool is simple enough for anyone to use to create professional customized promotional products. Customers looking to expand their own businesses can also create online storefronts, allowing their organization to easily order customized promotional products.

With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel and advertising specialties, providing its promotional partners with full-service custom embroidery and screen-printing for apparel. For more information and to view additional releases, visit the EmbroidMe News & Press Release section of embroidme.com. Our on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

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