WEST PALM BEACH, FL--(Marketwire - February 24, 2011) - With all the many promotional products available, there are literally thousands of ways for companies to combine products and messages. But, here are a couple of things to keep in mind: (1) the promotional product has to be memorable to be effective and (2) when customers have fun, they form a positive impression of the company. EmbroidMe, Inc., the world's largest embroidery and screen printing franchise, helps businesses select promotional items that are memorable and fun.
As an example, personalized lip balm is a memorable promotional gift. Lip balm is relatively inexpensive while not being a throw-away. To increase effectiveness, companies could personalize a message tailored to the product, such as "the taste of teamwork," or "the flavor of partnership."
Creating opportunities to generate goodwill is another way that EmbroidMe helps companies get their messages out. When customers buy products or services, including a token gift with the company's name and logo not only reinforces the brand, it makes the customer feel good, increasing the likelihood of repeat purchases. EmbroidMe offers many inexpensive gifts that are both practical and fun. A cooler bag by itself is a great gift, but one that is packed with foam beverage holders and sunscreen will increase the value in the eyes of the customer.
Even the packaging used for purchases can reinforce the brand. A shopping bag emblazoned with the company logo will be a lot more memorable than a generic plastic bag and can, itself, be a useful item that will carry the company brand even further. Based upon the recent 2010 Global Advertising Impressions Study by Advertising Specialty Institute, bags deliver the most impressions, with 1,038 impressions per month on average.
"EmbroidMe constantly creates new ways to help businesses grow and build their brands, while making a lasting impression," said Christine Marion, the Director of Retail Operations for EmbroidMe. "With thousands of options to choose from at EmbroidMe, there is no end of combinations of promotional products and messages companies can use to advance their brands."
About EmbroidMe:
With hundreds of stores worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. To locate the store nearest you, visit: www.embroidme.com.
Contact Information:
Media Contact:
Christine Marion, MAS
cmarion@ufgcorp.com
P: 561.713.2503