SOURCE: EmbroidMe

promotional products

March 10, 2011 11:29 ET

EmbroidMe's Promotional Products Are in the Bag

Bags Create Impressions

WEST PALM BEACH, FL--(Marketwire - March 10, 2011) - In an attempt to formulate the most efficient marketing mix, savvy companies strive to find the optimum marketing and branding vehicles that will get their name in front of customers and create lasting impressions. Bags are one of the best types of promotional products available for achieving brand exposure, while delivering an unbeatable return on advertising investment. From backpacks to bank bags, lunch bags to diaper bags and laptop cases to grocery bags, EmbroidMe can help companies select the right bag to carry their message.

A recent national study conducted by the Advertising Specialty Institute to determine the effectiveness of promotional products versus other advertising media found that bags are used often (an average of 9 times per month) and are kept for a relatively long period of time (nine months on average). Combined with the fact that bags generate a large number of "impressions" per month (1,038), one bag will be responsible for approximately 10,000 advertising impressions over the course of its life! This large number of impressions puts the overall cost per impression for bags at an incredibly low $0.002. Even more compelling, the study found that 90% of those asked could clearly identify the advertiser who gave them their bag and more than half had a "more favorable" impression of the advertiser. Sixty-eight percent conducted repeat business with the company after receiving the bag.

Environmentally-conscious companies can select from a variety of eco-friendly materials including jute, canvas, and cotton. Stylish companies will find that a large logo and message on a bag will not detract from its appeal. Exhibiting companies will find that tote bags are the perfect giveaway at tradeshows to carry around the numerous brochures being collected.

Whether choosing promotional products, embroidered apparel, client gifts, incentive awards or employee prizes, EmbroidMe can help by matching the right product to meet a company's needs and budget. EmbroidMe has more than 800,000 promotional products -- all available for branding with a company logo and message. 

About EmbroidMe:
With hundreds of stores worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. To locate the store nearest you, visit: www.embroidme.com.

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