SOURCE: Pet Ecology Brands, Inc.

October 20, 2008 10:17 ET

emebaVet and Pet Ecology -- When Green Technologies Unite

Joint Marketing Partnership Announced

DALLAS, TX--(Marketwire - October 20, 2008) - emebaVet, LLC, a leader in veterinary hospital captive audience digital signage solutions and systems integration announced today its endorsement and partnership with Pet Ecology Brands, Inc. (PINKSHEETS: PECD), an innovative, "green" company responsible for the creation of Perfect Cat Litter and K-9 Fat Free dog treats and recipient of the SPCA's 2008 "Best of the Best Award."

"We are extremely pleased to endorse and support Pet Ecology with their marketing efforts," says emebaVet Vice President of Operations Dave Titchenal. "In today's world, it has become more and more important to reduce our carbon footprint -- Pet Ecology is right in-line with emebaVet's core values of offering the best educational information for pet owners while improving our environment."

The emebaVet Client Education System reaches more than 200,000 viewers per month and represents over 450 doctors nationwide. Additionally, a recent research study conducted by a major telecommunications company shows the emebaVet system is an effective marketing tool, increasing product sales in a captive audience environment.

Effective immediately, emebaVet systems will be featuring PECD products, with an emphasis on its Perfect Cat Litter, a cat litter that's not only good for the environment, but could potentially save your cat's life, providing early warning of impending urinary tract infections -- the number one reason for feline veterinary visits and deaths.

"emebaVet is providing us with national brand exposure, allowing us to reach our target audience in the perfect setting," says PECD President Ralph Steckel. "And today, people aren't only concerned about their pets, but the environment, as well -- a value both PECD and emebaVet share -- we are very excited about this collaboration."

About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. The litter is ultra-lightweight and convenient to use (3 lbs works like 21 lbs of clay/sand-based products), it is 100% flushable and safe for sewer and septic tank systems. Most importantly, it is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in many competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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