NEW YORK, NY--(Marketwired - Dec 3, 2013) - Emerging Media, a full service public relations, marketing, branding and social media agency, won the Silver award in the 2013 Golden Bridge Awards for the best Business to Business Campaign of the Year. The award recognized Emerging Media's achievement in creating and executing a successful media presence for Liazon, a leading private benefits exchange operator.
"At Emerging Media, we thrive on developing breakthrough communications strategies that connect our clients to the right media, communities, and influencers every day," said Susan Lindner, Emerging Media, founder and CEO. "The Liazon campaign is a prime reflection of that philosophy and the results we achieve for our clients. By establishing the company founders as experts in health insurance and the private exchange market, Emerging Media helped Liazon propel to the top of every journalist's radar."
Emerging Media employs a Connect4® strategy that aligns four core marketing elements to successfully develop and run a company's marketing and PR program. This includes: branding, marketing, PR and an engaging social presence.
For the Liazon campaign, Emerging Media established a media presence for the already proven market leader, in order to more effectively define private business exchanges for both the media and their business customers. Emerging Media's work landed Liazon in 126 articles in the past year alone, including national media outlets like The Wall Street Journal, Bloomberg BusinessWeek and Forbes as well as critical B2B publications. The press coverage catapulted Liazon to the top of the private exchange market, increasing their share of voice from near zero to 79 percent.
The Golden Bridge Awards celebrate the world's best in organizational performance, products and services. More than 40 international professionals from a broad spectrum of industries judged the 2013 Golden Bridge Business Awards. Winners were announced at a gala dinner on September 30, 2013 in San Francisco.
About Emerging Media:
Emerging Media is an award-winning full service PR, branding, marketing and social media agency, that helps the visionaries and entrepreneurial leaders of today's B2B and B2C companies make their mark in the ever-changing media landscape. With its trademarked Connect4® strategy, Emerging Media helps its clients to create a solid foundation that helps their business to rise above competitors to market leadership. Emerging Media is a certified Women's Business Enterprise, the winner of the 2012 Golden Bridge Award for Consumer Launch Campaign of the Year, and is ranked among the Best in Mobile and Wireless by Top PR Firms in 2013. Visit www.emergingmediapr.com and follow us on Twitter @emergingmediapr.
About the Golden Bridge Awards:
The Golden Bridge Business and Innovation Awards are an annual industry and peers recognition program, honoring the best companies in every major industry from large to small and new start-ups in North America, Europe, Middle East, Africa, Asia-Pacific, and Latin America. The awards honor and generate industry wide recognition of the achievements and positive contributions of organizations and businesses worldwide. Learn more about The Golden Bridge Awards at www.goldenbridgeawards.com.