Canadian Tourism Human Resource Council

Canadian Tourism Human Resource Council

April 16, 2012 12:05 ET

emerit Hospitality Training Takes Flight

IATA Training and Development Institute Chooses emerit to Supply Hospitality Training Worldwide

OTTAWA, ONTARIO--(Marketwire - April 16, 2012) - The Canadian Tourism Human Resource Council (CTHRC) is honoured to partner with the International Air Transportation Association (IATA) Training and Development Institute to supply world class emerit hospitality training to markets worldwide.

An international association of airlines, IATA promotes safe, regular, and economical air transport for citizens all over the world. It connects members of the air transport industry and facilitates global collaboration within the industry. The IATA Training and Development Institute (ITDI) offers a wide range of professional training options to employees of air transport enterprises, international students, and individuals starting their career. When the Institute identified the need for a hospitality training program, a search for training solutions discovered emerit. With emerit's "for industry, by industry" product development philosophy, ITDI decided it was the right solution.

Wendy Swedlove, President of the Canadian Tourism Human Resource Council, states, "it is a tremendous opportunity to have IATA recognize the value of the emerit training suite, and to have this opportunity to share emerit with the world."

"Aviation has a significant footprint in Canada's economy, contributing C$33.3 billion (2.2%) of Canadian GDP and 401,000 jobs (2.4%) of the Canadian workforce," states Guido Gianasso, IATA Vice President, Human Capital. Air transport and hospitality are integral parts of the travel industry's ecosystem, delivering an end-to-end travel experience. This natural co-existence and co-dependence between two very important tourism sectors has prompted IATA to collaborate with the Canadian Tourism Human Resource Council. The IATA Training and Development Institute brings international hospitality training to tourism students worldwide."

With a wide range of experience in developing occupational standards and certification, the emerit team takes pride in developing relevant, practical training and certification products for Canada and the world. Every emerit product is developed in collaboration with tourism industry professionals, including regular updates to ensure each resource meets the changing needs of the occupation and the industry at large. This agreement sees co-branded training available through ITDI for Reservation Sales Agent, Front Desk Agent, Housekeeping Room Attendant, Bartender, Food and Beverage Server, Food and Beverage Manager, and Line Cook.

The partnership was formalized on Thursday, April 12, 2012 in Ottawa, when Ismail Albaidhani, ITDI's Head of Global Partnerships and Learning Innovation and CTHRC President Wendy Swedlove met to sign the agreement. Tony Pollard, President of the Hotel Association of Canada (HAC), attended the signing and remarked, "In the hospitality industry, training continues to be a critical component. Service remains the number one element that guests are looking for and expect. The emerit program is recognized globally as being leading edge and second to none. The Hotel Association of Canada is a proud partner of the Canadian Tourism Human Resource Council."

About the Canadian Tourism Human Resource Council (CTHRC)

The Canadian Tourism Human Resource Council (CTHRC) is a national organization that facilitates and coordinates human resources development activities which support a globally competitive and sustainable Canadian tourism sector. The Council conducts labour market research (, offers training and recognition under the emerit tourism training brand (, promotes the advantages of working in the sector through Discover Tourism (, and helps identify companies with positive HR practices through its employee-rated Employer of Choice program.

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