SOURCE: eMetrics Marketing Optimization Summit

April 21, 2008 08:00 ET

eMetrics Marketing Optimization Summit Announces Additional Keynote Speakers for San Francisco

eBay's Elissa Darnell and Deepak Nadig, Charlie Simpson of Palm and Dan Cooke of Whirlpool Join Lineup of Keynote Speakers, May 4-7, 2008

SAN FRANCISCO, CA--(Marketwire - April 21, 2008) - Today, the eMetrics Marketing Optimization Summit announced additional keynote presenters to speak at the spring 2008 event in San Francisco. Elissa Darnell, director of user experience research for eBay, and Deepak Nadig, principle architect of eBay will discuss the various methods used to improve overall customer experience, ultimately boosting key business metrics, during their keynote session at 9:00 a.m. on May 6. At 2:30 p.m. on May 7, Charlie Simpson, director of e-commerce sales and marketing at Palm, and Dan Cooke, director of interactive marketing at Whirlpool, will summarize the tools and techniques available for Web site optimization and how to integrate visitor feedback to drive future behavior.

After running studies to ultimately improve consumer relations with eBay, Darnell and Nadig have a deep understanding of the value of web analytics and marketing optimization. In this session, Darnell will draw from more than 15 years of experience with user interaction and research techniques, and Nadig will leverage his leadership with design and strategic analytic tests. Audience members will learn how eBay improves customer experience through ethnographic studies as well as optimization.

The final keynote presentation focuses on not only the tools and techniques available for marketing optimization, but also on how to understand the consumer as a metric. Simpson will discuss the differences between A/B testing, multivariate testing, behavioral testing and which will work best for them. Cooke will share insight to the value of the consumer voice.

For full conference details and to register, visit www.emetrics.org.

About the eMetrics Marketing Optimization Summit

Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. Sponsors for the San Francisco event May 4-7, 2008, include Omniture, ForeSee Results, Salford Systems, Microsoft, SAS, Google Analytics, iPerceptions, Interwoven, SiteSpect, iPerceptions, OpinionLab, WebTrends, Verisign, Hitwise, Lyris and many more.

eMetrics Marketing Optimization Summits take place in San Francisco, Washington, DC, Toronto, London, Munich and Stockholm.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for eMetrics Marketing Optimization Summit
    919-833-9975 x10
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