SOURCE: Web Analytics Association

March 10, 2008 08:00 ET

eMetrics Marketing Optimization Summit Named the Official Conference of the Web Analytics Association

WASHINGTON, DC--(Marketwire - March 10, 2008) - The Web Analytics Association (WAA) is pleased to announce the eMetrics Marketing Optimization Summit as its official conference. Moving forward, WAA members will receive a 15 percent discount on conference registration.

Preceding each Summit, the WAA holds regional community meetings and educational WAA Base Camp workshops, which introduce new practitioners to web analytics tactics and processes.

The history of the WAA is linked to the international conference series, as the original inspiration for an independent web analytics organization stemmed from a gathering at the eMetrics Summit in 2003. Founded in 2004 by Jim Sterne, eMetrics Marketing Optimization Summit producer, and analytics consultants Bryan Eisenberg and Andrew Edwards, the WAA has become recognized as the voice of the web analytics industry.

Now in its fourth year, the WAA continues to demonstrate outstanding momentum and growth. Ending 2007 with 1500 active members in 40 countries worldwide and nearly doubling in size year over year, the WAA continues to grow at a rate of 3 to 4 percent per month. This growth indicates a growing global interest and awareness in online marketing measurement and web analytics.

Through the WAA Base Camps, regional meetings and frequent, insightful webcasts, active members have worked toward standardizing the terms, definitions and best practices of the entire industry. Other major goals and initiatives of the WAA have included influencing legislation, developing and implementing training and certification programs and uniting web analytic professionals, consultants and end-users to discuss, combine forces and powerfully promote common interests worldwide.

For more information about the WAA, visit:

For more information or to register for the eMetrics Marketing Optimization Summit in Toronto, March 31 - April 2, or in San Francisco, May 4-7, visit:

About the Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit

About the eMetrics Marketing Optimization Summit

Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premiere event for optimizing online marketing value. Sponsors for the San Francisco event May 4-7, 2008, include Omniture, ForeSee Results, Google Analytics, iPerceptions, Sitespect, Lyris, Interwoven, Stratigent, Tealeaf, Numeric Analytics and CRM Metrix.

The eMetrics Marketing Optimization Summit takes place in the following locations:

--  Toronto, March 31 - April 2, 2008
--  Munich, April 7-9, 2008
--  San Francisco, May 4-7, 2008
--  London, May 19-21, 2008
--  Stockholm, September, 2008
--  Washington, D.C., October 20-23, 2008

Contact Information

  • WAA Media Contact:
    Carla Vicens
    blast! PR
    (919) 833-9975 x10
    Email Contact