SOURCE: Target Marketing

June 12, 2006 08:00 ET

Emetrics Summit Announces October 2006 East Coast Event

Conference Broadens Focus to Optimization Giving Marketing Decision Makers Actionable Insight Into Online Marketing Business Value

SANTA BARBARA, CA and WASHINGTON, DC -- (MARKET WIRE) -- June 12, 2006 -- The Emetrics Summit, the leading web analytics conference, announced an east coast show with the theme "The Big Picture: Optimizing Online Marketing Value." Held in Washington D.C. on October 16-18, 2006, this Emetrics Summit extends its focus to include optimization of online marketing and customer engagement, bringing best practices out of the test lab to deliver results in the boardroom.

A recent survey of over 250 CMOs by WebTrends discovered that only four percent consider themselves "experts" on web marketing trends, strategies and technologies, and over 84 percent rated their organization's web marketing performance measurement capabilities as having room for improvement, weak or non-existent. Considering over 83 percent of marketing executives plan to increase their web investments this year, this Emetrics Summit provides a much-needed opportunity for managers and top-level decision makers to gather and discuss the effects of web analytics on their businesses.

The expanded program includes four tracks; Business Implementation, Voice of Customer, Marketing Process Management, and Data; and two special tracks; Analytics: the Basics and Government/Non-profit. Speakers from leading brands will relate real-world web analytics strategies from every angle to provide a 360-degree view of the industry. Attendees will take away knowledge for optimizing every aspect of their business from customer acquisition and loyalty to information, results and overall online marketing value.

For several years, the Emetrics Summit has examined how advertisers and marketers test marketing options and measure results across online channels. The event has evolved into the meeting place for a wide array of professionals that rely on analytics to drive business decisions to share solutions and learn to avoid the pitfalls. The Emetrics Summit in Washington D.C. addresses the need for strategic planning and continuous optimization as well as testing and measurement. This event takes a holistic view of the processes that support and nourish customer relationships, and brings together the distinct technologies and techniques that make up the art, science and business of optimizing total online marketing value.

"Previous Emetrics Summits have seen great success by focusing on clickthroughs, pageviews and revenues. But now, as the online marketing environment changes and analytics become more evolved, we need to expand that vision," said Jim Sterne, conference chair and event founder. "The D.C. Emetrics Summit will take a comprehensive approach to success measurement providing actionable insight and real business value to the attendees."

Over the coming months, keynotes and the speaker roster will be announced. Register now for early bird rates! For more information, please visit www.emetrics.org.

Contact Information

  • Media Contact:
    Kathleen Formidoni
    blast! PR for Emetrics Summit
    919-833-9975 x11
    Email Contact