Emma's Diary

Emma's Diary

January 19, 2011 19:00 ET

Emma's Diary and Dettol Urge Baby Boom Mums to Practise Careful Hygiene During Flu Outbreak

MARLOW, UNITED KINGDOM--(Marketwire - Jan. 19, 2011) - Providing a hygienic and healthy home for our children is always an important issue, however due to the recent flu epidemic and recent baby boom, it has become even more pressing. So Emma's Diary and Dettol are urging new mums to take extra care to protect their children.

The number of women falling pregnant is still growing and is likely to increase from last year - when it was reported that 70,000 babies were born - 40,000 more than the Government had predicted.

Even Hollywood is following suit with a spate of celebrities proudly welcoming their new babies into the world or announcing their pregnancy. Natalie Portman and Victoria Beckham recently announced they are expecting and many other stars including Penelope Cruz, Kate Hudson and Mariah Carey are all due to give birth this year.

However, amidst all the excitement, Emma's Diary and Dettol are urging parents to remain vigilant and take special care as this baby boom has taken place during one of the biggest outbreaks of flu in recent times. With hospitals and GP surgeries bursting with patients and seeking the flu jab, it has been a difficult time for most expectant mums and young families who have been worried about the health of their babies and children, as well as taking care of their own wellbeing.

Emma's Diary, the leading pregnancy website that provides a week by week guide to pregnancy as well as tips from new mums, forums plus competitions and baby clubs are working with Dettol to create awareness about vital hygiene practices during the flu outbreak and in everyday life.

A spokesperson commented: 'Protecting your baby from germs and infection is crucially important both before they are born and after. The Dettol Zone, which can be found on the Emma's Diary website, aims to arm mums with the best advice to ensure they achieve this'.

The Dettol Zone section of the Emma's Diary website features articles on many issues expectant parents and families may be concerned about, including the recent flu issue. The article gives information such as the following tips for protecting your baby from colds and flu:

  • Get vaccinated against the flu virus.
  • Wash your hands regularly, especially before feeding your baby and touching baby equipment.
  • Disinfect frequently touched surfaces like bedside tables, bathroom surfaces and kitchen counters. Follow label directions to disinfect properly.
  • Keep breastfeeding, breastmilk passes your antibodies to your baby.
  • If you have a cold or flu, cover your mouth with a tissue when you sneeze or cough, then put it in a bin and wash your hands thoroughly afterwards.

For more information on this as well as a variety of other topics – or just to check out the regular special offers and vouchers or use the ovulation calculator, visit www.emmasdiary.com.

About Emma's Diary:

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