Emma's Diary

Emma's Diary

May 05, 2011 01:00 ET

Emma's Diary Relaunch Their Website in Time for 'Snow Baby Boom'

MARLOW, UNITED KINGDOM--(Marketwire - May 5, 2011) - Leading pregnancy website Emma's Diary, a favourite for mums-to-be and parents of babies up to one year old, has relaunched just in time for the expected 'snow baby boom' this autumn.

Expectant mums visit Emma's Diary to use its unique pregnancy calendar. This coveted feature acts as an essential tool for any mum-to-be as they can trace their pregnancy week by week to find out what to expect during particular stages. The site also offers a 'Your Baby's 1st year' calendar to ease any stresses and answer any questions a new mum may have during their newborn's first year with useful features on a wide range of subjects.

Many mums to be have used Emma's Diary's to trace their pregnancy conception dates back to the icy temperatures last winter – meaning many homebound couples snuggled down to stay warm and beat the cold freeze!

And this isn't the first boom of 'snow babies', last year almost 10,000 babies were born in England and Wales between September and November – meaning the cold temperatures of winter '09 caused many couples to forgo leaving the house in favour of keeping warm under the duvet.

By using Emma's Diary, those expecting a 'snow baby' this autumn will find they are currently firmly into their second trimester. The baby's facial features will slowly be appearing more recognisable at this stage. And what about mum's progress? Mums to be should expect to be at a higher risk of varicose veins during this stage so it is recommended to exercise regularly to help prevent these.

Emma's Diary's new website migration took place this week – so visitors can trace the progress of their pregnancy week by week on the online pregnancy calendar and baby's first year whilst taking advantage of the relaunched website.

A spokesperson for Emma's Diary said: "We are really pleased with this new site migration. Emma's Diary is the instant resource for expectant mothers and the new relaunched website offers a great experience for those on their journey through pregnancy and beyond."

The leading pregnancy site has revamped its design, style and the overall usability of the site – so now it is even easier to read the latest pregnancy news and keep up to date with our bump and baby information!

About Emma's Diary:

Emma's diary is the number one pregnancy guide in the UK.

The Emma's Portfolio covers, published media, leafleting and sampling and the Emma's Diary website www.emmasdiary.co.uk.

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