SOURCE: Emotion Mining Co, Inc.

April 21, 2016 11:23 ET

Emotion Mining Company Appoints Liam Fahey and Sridhar Ramachandran to Its Board as Satish Jha Takes Charge as Its Chairman

Captures Conscious and Subconscious Motivations That Drive Critical Decisionmaking

BOSTON, MA--(Marketwired - April 21, 2016) -  Emotion Mining Company, Inc. is a privately held company that focuses on reliably capturing, identifying and prioritizing one's conscious and subconscious emotions that motivate behavior and get someone to "act". This new approach revolutionizes the way research is conducted to unbiasedly capture one's emotions that drive deeper, richer engagement with consumers, customers and employees.

Emotion Mining Company announced today that Prof Liam Fahey has rejoined its Board of Directors along with Sridhar Ramachandran who has been appointed for the first time.

Liam Fahey, formerly a Professor of Management at Kellogg, Boston University and Babson College and a long time Advisor to the top executives of IBM, was an early investor in Emotion Mining Company and has been a great champion of Emotion Mining approach and technology. He firmly believes that in the Emotion measurement space no technology comes close to the strengths and possibilities of Emotion Mining Company.

Sridhar Ramachandran, from IIT, Madras and MIT, Cambridge, MA is a serial entrepreneur who sold two companies he founded/co-founded and currently runs LambdaZen. He has greatly contributed to the firming up of the underlying technologies that support Emotion Mining's approach to measuring the subconscious drivers to our decision making.

Satish Jha, who took over as its chairman last month, said that it is an exciting time at Emotion Mining as it is moving to launch its technology platform that provides insight into employee and consumer subconscious motivations. The data captures unbiased, evidence-based subconscious truths. These truths help organizations uncover essential emotions and factors to better serve the passions and aspirations of the "people/prospects" most important to them. With Emotion Mining organizations achieve greater differentiation, engagement and competitive advantage.

"With the new Board, investors and clients, Emotion Mining is well positioned to move through the final stage of development with its research approach and address market demand," said Satish Jha. "Conventional research methods only capture 30% of the emotions that drive decisions, leaving 70% of the motivations that drive decisionmaking unidentified and unmet, until now."

Mr. Jha has almost 30 years of experience in transforming companies from small ideas into big players across industries. Satish's career has spanned academic, journalistic, executive and entrepreneurial roles. Most recently he was invited to mentor Solvytech (owners of Zopper) and established its board and it has gone through rounds of funding, raising $20 Million in 2014 and is currently valued at over $100 Million. He also established Ashcroft Sullivan Jha with Ashcroft Sullivan EDC, a firm founded by former US Attorney General John Ashcroft. He seeded, advised and mentored a couple of dozen social enterprises including Tarahaat.com and Drishtee.com, founded One Laptop Per Child (OLPC) India and serves as Chairman of Ecco Electronics. Earlier Jha led the global information management for the chemicals division of Hoffmann-La Roche, after which he cofounded James Martin & Co (now Genpact), META Group India, Digital Partners (now Grameen Technology). He started out as one of the youngest national editors with The Indian Express followed by an Editorship with The Times of India Group.

An alumnus of The Fletcher School, ISS at The Hague, the Kennedy School and EDHEC, France Satish is an active commentator on political and economic concerns in various media platforms in India. "With the Emotion Mining we can provide a comprehensive picture of an individual or segment's motivations, providing more differentiation and opportunities for deeper engagement. This technology has been proven essential and effective with 50 clients, all of whom are big brand names," said Satish Jha. "With the growing challenge of delivering real differentiation and return on investment in marketing programs these days, our solutions offer us an opportunity to deliver unbiased, subconscious motivational solutions leveraging our technology platform. I look forward to working with the team to move through the final stage of development and exploring the additional product opportunities we can develop on our own or with a partner." 

About Emotion Mining Company
Emotion Mining is a research company using its patented technology to reliably capture unbiased, evidence-based conscious and subconscious truths. Grounded in over 10 years of research in psychological techniques and neuroscience principles. The Emotion Mining's unique methodology is the only approach that unbiasedly uncovers one's inner subconscious motivations that drive critical decisionmaking.

Based on the proprietary algorithms, Emotion Mining has developed a series of research practices that fall into five categories: market research and brand management, organizational development, team leadership, professional coaching and individual self improvement. Customers include leading global companies in diverse industries (healthcare, packaged goods, manufacturing, automotive, financial services and insurance) that want to achieve unique differentiation to drive deeper engagement and competitive advantage. The quantitative insights identified by this approach have proven to be effective in generating significant improvement in business results. In addition, Emotion Mining has collaborations with a service organization to extend its reach more broadly.

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