SOURCE: Emperial Americas

May 21, 2012 08:20 ET

Emperial Americas Distinguido Indy Lights Car to Race at 96th Running of the Indianapolis 500

SARASOTA, FL--(Marketwire - May 21, 2012) - Emperial Americas, Inc. (a Florida Corporation) (OTCBB: TEXX) today announced its agreement with Hillenburg Motorsports for an Indy Lights sponsorship, which is a developmental automobile racing series sanctioned by IndyCar.

Emperial Americas CEO Alonzo Pierce made the announcement today and said, "This type of sponsorship is the basis of our first year marketing efforts which has allowed us to reach out and touch our consumers at major sporting events throughout the USA. Tequila Distinguido will get tremendous exposure on NBC Sports Network and Versus Network weekly through their race coverages especially during the Indianapolis 500 (the Super Bowl of auto racing) coming up on May 27th which is the 96th running of the race. Distinguido will join a limited list of alcoholic beverage brands as sponsors at this year's event, which includes VIP sampling of the brand with International race spectators."

Bruce Klein, COO of Emperial Americas, commented, "The exposure we will be receiving at the Indianapolis 500 is so big it's hard to measure. We are excited to be aligned with IndyCar racing and the residual sales results that will impact the company forward."

Mr. Pierce added, "The subliminal marketing effects of this type of exposure will only enhance and build the brand and the lifestyle."

Indy Lights was founded in 2002 and is affiliated with the well known INDYCAR and Mazda Road to Indy. The Firestone Indy Lights series is the main stepping-stone for drivers and teams wanting to complete in the premier IZOD Indy Car Series and Indianapolis 500.

Graduates from this highly successful series include Marco Andretti, Ana Beatriz, Ed Carpenter, J.R. Hilldebrand, Jay Howard, Mario Romancini and Raphael Matos. The highlight race of the Indy Lights schedule will be televised and/or streamed live on and on Versus at least 13 races per season.

About Hillenburg Motorsports: Hillenburg Motorsports racing team began as a hobby for owners Russell and Roy Hillenburg. Hillenburg soon started a team with Darrly Willis as driver and quickly launched into record-setting statistics as a two-time SCCA national champion while setting 7 trace records in 2011 alone. At the end of 2011, they decided to pursue owning a professional team beyond that of the club level with Darryl Willis as their driver.

About Emperial Americas, Inc.: Emperial Americas, Inc., develops, imports, markets and supplies branded alcoholic beverages with an initial offering of Tequila and Bourbon. Emperial Americas is dedicated to creating: "The brands people talk about." The Company vision is to be the ultimate brand builders of the industry by engaging the consumer and the commerce with unparalleled delivery. You can find more about the Company at its website:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Emperial Americas, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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