SOURCE: Emperial Americas

May 01, 2012 09:20 ET

Emperial Americas Management Discuses Business Strategy for the Public Company

SARASOTA, FL--(Marketwire - May 1, 2012) - Emperial Americas, Inc. (a Florida Corporation) (OTCBB: TEXX) today disclosed its operating strategy as management begins implementing their business plan as a public company.

CEO Alonzo Pierce said, "Being a federally licensed importer and supplier of alcoholic beverages gives us a competitive edge from the distillery to the streets through our distribution network. Our distillery has the production capacity to meet the immediate demands of the market. We maintain a minimum on-hand inventory for ship and bottle that exceeds 10,000 12-pack cases of Tequila Distinguido. Emperial Americas is dedicated to creating the "Brands people talk about." We are positioned to capitalize on the $400 billion spirits industry. The premium spirits category has shown continued growth over the past decade. Tequila Distinguido will benefit from this category's resilience."

Pierce further commented, "Emperial Americas will establish itself as one of the fastest growing alcohol brand developers in the industry for strategic marketing that produces pull through of its brands. The value of each portrait brand within the Company will be well established by historical per case acquisition precedents. The company is sharply focused on shareholder value."

COO Bruce Klein said, "We envision the growth of our brands to expand into International markets upon gaining critical mass in domestic markets. Management's vision is that Emperial Americas will put the controls in place to support inventory management, financial Management and value-added services. Also having process oriented controls in place to plan and organize, acquire and implement, deliver and support, monitor and evaluate key activities and major deliverables."

Pierce added, "The key to our initial success will be the second half of 2012. During this time we will build brand awareness and aggressively enter into key markets. While in our target markets we will identify the top ten accounts and organizations with decision-making authority to facilitate programming. We will create brands people talk about by leading the charge and daring consumers to be distinguished. Additionally we are set to launch our rainbow packs to benefit the On Premise and the Mom and Pop accounts. The breakdown of the rainbow pack will be 6 Silver, 3 Reposado and 3 Anejo as well as specialty cases geared for Mexican restaurants that features our signature drinks. We are focused on successfully doing business in 6 states; Texas, Florida, Louisiana, Nevada, Georgia and New York, with necessary sales teams. We will ultimately roll out California, which will be broken into two regions due to demand and consumption, in which California ranks number one for Tequila sales followed by Texas. These marketing efforts will be heavily supported by advertising and grass roots promotion campaigns targeting consumers to expand our target market gradually as well as significant incentive programs involving our retail accounts in these markets."

Emperial Americas, Inc. develops, imports, markets and supplies branded alcoholic beverages with an initial offering of Tequila and Bourbon. Emperial Americas is dedicated to creating: "The brands people talk about." The Company vision is to be the ultimate brand builders of the industry by engaging the consumer and the commerce with unparalleled delivery. You can find more about the Company at its website:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Emperial Americas, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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