SOURCE: Emperial Americas

May 23, 2012 09:00 ET

Emperial Americas Management Discusses Ownership & Global Distribution Plan

SARASOTA, FL--(Marketwire - May 23, 2012) - Emperial Americas, Inc. (OTCBB: TEXX) Management today outlined and discussed product ownership and global distribution plans for the company.

Alonzo Pierce said, "The company owns the award-winning tequila, Tequila Distinguido™ and other portfolio brands acquired from the Contreras family whose tequila recipes date back to the 1800s. The ownership includes importing, distribution and any tequila bearing the label 'Tequila Distinguido™' worldwide except for Mexico. Emperial Americas has obtained the approval of such label by the U.S. Alcohol and Tobacco Tax and Trade Bureau, which assures that it has the exclusive right to import and sell tequila in the United States under the trade name Tequila Distinguido™."

COO Bruce Klein commented, "We will continue to focus on building a significant market share for Tequila Distinguido™ in Texas. The Lone Star State is one of the top consumption states for tequila and a primary focus of the company. Management believes that through marketing the brand in high consumption tequila markets (California, Texas, Florida), Tequila Distinguido™ will increase sales at a quicker rate. The strategy to sell in larger consumption states allows our brand to yield greater return on marketing dollars spent."

CEO Pierce added, "Our business plan is fully achievable. We have engaged retail professional business groups who own relationships in the USA and abroad that are exploring options for Tequila Distinguido™. We are developing a global distribution program that includes LCBO (Liquor Control Board Ontario), the largest buyer in the world, whose Tequila purchases are up 37% as well as Australia whose tequila consumption is increasing steadily."

Products in the United States alcoholic beverage industry consist of three distinct segments: distilled spirits, beer and wine. Distilled spirits consist of three primary categories: white goods, whiskey and specialties. White goods, representing 33% of alcoholic beverage sales in the United States, consists of tequila, vodka, rum and gin. However, aged tequila (Añejo) is considered to be in the same category as whiskey (brown goods). Vodka is the largest product within the distilled spirits industry. Tequila is the second largest product within the distilled spirits industry and is the fastest growing distilled spirit.

Emperial Americas, Inc., develops, imports, markets and supplies branded alcoholic beverages with an initial offering of Tequila and Bourbon. Emperial Americas is dedicated to creating: "The brands people talk about." The Company vision is to be the ultimate brand builders of the industry by engaging the consumer and the commerce with unparalleled delivery. You can find more about the Company at its website: www.emperialamericas.com

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Emperial Americas, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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