SOURCE: Emperial Americas

May 31, 2012 11:56 ET

Emperial Americas Signs Sponsorship With AMF/Miss GEICO Racing

SARASOTA, FL--(Marketwire - May 31, 2012) - Emperial Americas, Inc. (OTCBB: TEXX) today announced that it has entered into a multi-year sponsorship agreement with AMF/Miss GEICO Offshore Racing for the award winning tequila, Tequila Distinguido.

CEO Alonzo Pierce said, "This is all about generating sales through increased awareness in key demographics and in key markets among consumers and accounts. As we continue our grassroots marketing efforts (like the Indy Lights Sponsorship), the AMF/Miss GEICO sponsorship is another step we have taken in that direction. Florida is a key market, being the 2nd largest tequila consumption market in the USA. We are capitalizing on this with the AMF/Miss GEICO sponsorship. Distinguido (translated 'distinguished' in Spanish) is a premium brand and has tremendous appeal to this upscale market. Because of these type of events our sales will continue to grow quarter-to-quarter, like the recent increase of 22%."

Pierce added, "These upscale offshore race events will allow exposure of Distinguido with both on and off premise accounts in each of the race markets. Our key accounts will have 6-time World Champion Miss GEICO on location for consumers to experience the world's most famous offshore race boat up close. This sponsorship will create high visibility for Distinguido in a variety of areas, including the AMF/Miss GEICO Racing website with links to the EA site, logo placement on all print media that are provided to AMF/Miss GEICO and to all TV, radio and print before each show. The Distinguido logo will be featured on over 250,000 hero cards as well as praised in all media interviews. In addition, the Distinguido logo will be featured not only on the AMF/Miss GEICO boats, trucks, and trailers, but also on team uniforms and banner placement at the events. At the national boat shows, the Distinguido logo will be displayed on all AMF/Miss GEICO exhibits plus the Distinguido TV Commercials will broadcast continuously on the big screen TV displays. Our first event will be the Suncoast Sarasota Poker Run in Sarasota June 29th through July 1st. In addition to the race exposure the former world champion Miss GEICO Distinquido boat will be made available during race events to the Company for on-premise account promotions to allow consumers to see it up close. The sponsorship will continue through this season and into the 2013 season as well, which is being broadcast on FOX Sports."

The race schedule for the rest of this season includes: Sarasota 6/29-7/1, St. Clair, MI 7/27-7/29, Michigan City, IN 8/3-85, Atlantic City 8/17, Patchogue, NY 8/24-8/26, NYC 9/7-9/9, Clearwater, FL 9/28-9/30, Tampa Poker Run 10/5-10/6, Jupiter, FL (Worlds 2 Races) 10/18-10/21, Fort Lauderdale Boat Show Bash & Poker Run 10/26, culminating with the World Championships in Key West (SBI Worlds 3 Races) 11/4-11/11.

The AMF/Miss GEICO Offshore Race Team is the 6-time World Offshore Extreme Class Champion and the largest offshore racing team in the world. The current Miss GEICO boat is a neon green turbine powered (3800 horsepower) 51' catamaran weighing over 15,000 pounds and attaining speeds in excess of 210 mph. The AMF/Miss GEICO Offshore Race Team is based in Riviera Beach, FL and has been in existence since 2004. The team participates in 14 National Boat Shows, 12 National and World Championship Offshore Races, and over 12 Charitable events per year. In addition to the Miss GEICO Race boat the team also features a a 38' Caveman Cigarette VIP boat, a 36' Safety Boat, 2 NASCAR Haulers and a fleet of Kenworth trucks that transport all the boats and racing equipment.

Emperial Americas, Inc., develops, imports, markets and supplies branded alcoholic beverages with an initial offering of Tequila and Bourbon. Emperial Americas is dedicated to creating: "The brands people talk about." The Company vision is to be the ultimate brand builders of the industry by engaging the consumer and the commerce with unparalleled delivery. You can find more about the Company at its website:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Emperial Americas, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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