SOURCE: Emphasis Search

April 22, 2008 13:27 ET

Emphasis Search Launches With $1 Million in Seed Funding and Announces Appointment of Executives and Directors

New Company to Streamline the Physician Referral Process for Major Medical Centers

SAN FRANCISCO, CA--(Marketwire - April 22, 2008) - Emphasis Search, a new company that provides a software-as-a-service platform that streamlines the physician referral process for major medical centers, today announced the closing of $1 million in seed funding led by Royal Wulff Ventures with participation from top investment professionals, technology executives and leading physicians. Emphasis Search also announced today that Spencer Punter has been appointed to the position of Chief Executive Officer and Director and Dr. Janeen Smith has been appointed to the position of Chief Medical Officer. Emphasis Search also announced today the appointment of three additional members to the Company's Board of Directors.

MatchScore™, the company's flagship application, enables hospital administrators and referring physicians at major medical centers to search by disease or medical procedure in order to produce a list of specialist physicians that are the most ideal match to treat the searched condition or perform the required procedure.

"MatchScore™ is a major innovation for hospitals that aim to increase patient satisfaction, reduce physician frustration and improve hospital efficiency by ensuring that the referral process is more simple and has a higher degree of accuracy," said Spencer Punter, CEO of Emphasis Search. "I am pleased to be leading a talented and experienced team with such an innovative product. I am also pleased to welcome Royal Wulff Ventures, our new directors and an outstanding list of top individual investors."

"We are thrilled to help launch this innovative new company in the medical software and search arena," said Robert E. Cook, managing director of Royal Wulff Ventures, who will join Emphasis Search's Board of Directors. "Emphasis Search fills a critical and unmet need for efficient and precise matching of patients with specialist physicians. This system represents a big step forward for large hospitals."

In addition to Punter and Cook, Emphasis Search announced today the appointment of Jon B. Fisher and Louis J. Lavigne, Jr. to the Company's Board of Directors. Fisher previously served as VP of Product Management at Oracle Corp. and CEO of Bharosa, Inc., a web security company acquired by Oracle Corp. in July 2007. Lavigne previously served as Executive Vice President and Chief Financial Officer of Genentech, Inc.

Punter, Cook, Fisher and Lavigne are joined on the Board of Directors by two of the Company's co-founders, Dr. Wade Smith and Todd Schneider. Smith, the Company's Chairman, currently serves as Professor of Neurology, Director of the Neurological Intensive Care Unit and Director of the Neurovascular Service at the University of California, San Francisco Medical Center. Schneider currently serves as a partner in the law firm of Schneider & Wallace.

Punter joined Emphasis Search from Aztek Networks, a start-up telecommunications equipment company, where he served as VP of Marketing and Business Development. Previously, Punter spent several years in venture capital as a partner with Bay Partners and Bowman Capital and as an associate at Integral Capital Partners.

Joining Punter on the management team as Chief Medical Officer is Dr. Janeen Smith. Smith is a co-founder of the company and co-inventor of the MatchScore™ application. Smith has worked as a primary care physician in the San Francisco Bay area for 13 years and most recently served as a hospitalist at Marin General Hospital. Smith is Board Certified in Internal Medicine and completed her residency at the University of California, San Francisco Medical Center.

About Emphasis Search

Emphasis Search, via its flagship MatchScore™ application, enables hospital administrators and referring physicians at major medical centers to search by disease or medical procedure in order to produce a list of specialist physicians that are the most ideal match with the searched condition or procedure. Emphasis Search offers MatchScore™ to major medical centers through a software-as-a-service model. More information is available at www.emphasissearch.com.

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