SOURCE: Empire Film Group, Inc.

March 19, 2008 11:50 ET

Empire Film Group Enters Into $2 Million Advertising Pact With Tradewell for "Hounddog" Theatrical Campaign

BEVERLY HILLS, CA--(Marketwire - March 19, 2008) - Empire Film Group, Inc. (PINKSHEETS: EFGU) ("Empire Film") (http://www.empirefilmgroup.com) has entered into an agreement with Tradewell Media of New York for the placement of more than $2 million of media advertising in support of the July 18 theatrical release of "Hounddog," starring Dakota Fanning, David Morse and Robin Wright-Penn. Media services to be provided by Tradewell include national and spot market cable television, long lead magazines and key market billboards. The agreement was negotiated between William S. Steinberg, President of Tradewell, with Eric Parkinson, CEO of Empire Home Entertainment, the distribution division of Empire Film Group, Inc.

"We're very pleased to have the Tradewell team handling these key elements of our advertising campaign for 'Hounddog,'" said Parkinson. "Over the years, they have demonstrated unique skills in maximizing media dollars and delivering effective, targeted consumer reach. The value of impressions to cost is more than three-to-one, delivering the same level of visibility that would cost nearly $6 million through traditional sources."

"Hounddog" will also be supported with an aggressive internet campaign, as well as traditional newspaper ads, key market radio and publicity appearances on major national television talk shows. Empire plans to release "Hounddog" to approximately 500 theatres on July 18, 2008.

"The advertising and marketing campaign for 'Hounddog' is representative of our philosophy at Empire, to deliver superior quality results at a fraction of the traditional cost structures that diminish profits for the major studios and major independents," said Dean Hamilton-Bornstein, CEO of Empire Film Group. "From production to distribution, Empire is committed to maximizing profits without compromising quality, a philosophy shared with Tradewell."

Williams S. Steinberg is President of Tradewell Media and Tradewell World Marketing, and has been placing major media buys for consumer products for over 34 years. Past clients and consumer campaigns include Microsoft, Pillsbury, Konica, Coca-Cola, Ericsson, Colgate, Nestle's and more than 200 other consumer product manufacturers, motion picture marketers and advertising agencies.

About Empire Film Group, Inc.

Empire Film Group, Inc. ("EFG") is a new independent film finance, production, and distribution company led by a management team with over 25 years of experience in development, production, distribution, finance and marketing of feature films and television programming. Through its acquisition of Truman Press, Inc., d/b/a "Hannover House," Empire is now a fully integrated, independent studio with internally controlled distribution capabilities to reach theatres, video retailers and television outlets.

Learn more about Empire Film Group by visiting www.empirefilmgroup.com.

Contact Information

  • For more information contact:
    Eric Parkinson
    CEO
    Empire Home Entertainment
    818-481-5277
    email: Email Contact