SOURCE: Empire Film Group, Inc.

June 13, 2008 17:07 ET

Empire Film Group Enters Into $5 Million Advertising Pact With Tradewell for Slate of Theatrical, DVD and Book Releases

BEVERLY HILLS, CA--(Marketwire - June 13, 2008) - Empire Film Group, Inc. (PINKSHEETS: EFGU) ("Empire Film") ( has entered into an agreement with Tradewell Media of New York for the placement of more than $5 million of media advertising as a key component of Empire's support campaign for upcoming theatrical, DVD and book releases this fall. Tradewell will act as the advertising agency of record for all of Empire's television, billboard, magazine and radio advertising needs, with newspaper and internet placement agencies still being reviewed by Empire. Media services to be provided by Tradewell include national and spot market cable television, long lead magazines, national radio spots and key market billboards. The agreement was negotiated between William S. Steinberg, President of Tradewell Media and World Trade Corporation, with Eric Parkinson, CEO of Empire Home Entertainment, the distribution division of Empire Film Group, Inc.

"We're very pleased to have the Tradewell team handling these key elements of our advertising campaigns for Empire products," said Parkinson. "Over the years, they have demonstrated unique skills in maximizing media dollars and delivering effective, targeted consumer reach. The value of impressions to cost is more than three-to-one, delivering the same level of visibility that could cost as much as $15 million if purchased through traditional sources or direct placements."

One of the first releases to benefit from the Empire - Tradewell venture is "Hounddog," opening at theaters on September 5, 2008. "Hounddog" stars Dakota Fanning, Robin Wright-Penn and David Morse, and is slated for release in the top forty U.S. markets. Empire has three additional theatrical titles for release in the third and fourth quarters of 2008 which will benefit from the Tradewell venture, as well as four new book releases and fifteen new DVD titles.

"We're very pleased with the ratio of results to cost available by placing our ad campaigns with Tradewell," said Dean Hamilton-Bornstein, CEO of Empire Film Group. "We strive to achieve maximum results in all our endeavors, and feel that the leveraging available under this structure delivers the best value for our advertising dollars."

The advertising pact calls for the placement of more than $5 million worth of advertising via Tradewell, which is an expansion of a prior agreement covering approximately $2 million worth of media specifically in support of the "Hounddog" release.

Williams S. Steinberg is President of Tradewell Media and Tradewell World Trade Corporation, and has been placing major media buys for consumer products for over 34 years. Past clients and consumer campaigns include Microsoft, Pillsbury, Konica, Coca Cola, Ericsson, Colgate, Nestle and more than 200 other consumer product manufacturers, motion picture marketers and advertising agencies.

About Empire Film Group, Inc.

Empire Film Group, Inc. ("EFG") is a new independent film finance, production, and distribution company led by a management team with over 25 years of experience in development, production, distribution, finance and marketing of feature films and television programming. Through its acquisition of Truman Press, Inc., d/b/a "Hannover House," Empire is now a fully integrated, independent studio with internally controlled distribution capabilities to reach theaters, video retailers and television outlets.

Learn more about Empire Film Group by visiting

Contact Information

  • For more information contact:
    Eric Parkinson
    Empire Home Entertainment