Empire Life Launches New Mobile App-SimpleQuote(TM)

KINGSTON, ONTARIO--(Marketwire - April 26, 2012) - The Empire Life Insurance Company (Empire Life) has launched a new iPad application that will provide simple, fast quotes on up to four term insurance products at once.

SimpleQuote™ provides instant quotes and fully compliant illustrations on one page without needing an internet connection. It includes the initial policy premium, renewal rates, cash values, and the initial underwriting requirements. SimpleQuote also allows advisors to easily email quotes and illustrations to their clients.

"SimpleQuote leverages mobile technology to enable advisors to respond to their clients in real time with illustrations and quotes," said Peter Wouters, Director, Tax & Estate Planning and Retail Insurance Products & Marketing. "This app is different because it is one of the most comprehensive, yet simple quoting tools on the market. Advisors who have seen the app tell us it is a huge advancement in how they do business, making it much easier to provide their clients with the information they need to make their insurance decision."

Empire Life is piloting the new mobile app with a group of advisors before making it available to more advisors and on other mobile devices.

SimpleQuote was designed by Empire Life and developed by CompuOffice Software Inc., a leading mobile app developer in the financial services industry.

"SimpleQuote is the first self-contained life insurer application for the iPad in Canada" said Ami Maishlish, President of CompuOffice. "SimpleQuote is fully mobile, and frees the advisor from connectivity concerns and costs."

About Empire Life

A subsidiary of E-L Financial Corporation Limited and in business since 1923, Empire Life helps Canadians build wealth and protect their financial security with competitive individual and group life and health insurance, investment and retirement products. The company's vision is to be the leading, independently-owned, Canadian financial services company committed to simplicity, being easy to do business with and having a personal touch.

About CompuOffice Software Inc.

A leader in the research and development of custom software and data service solutions, specializing in the life insurance and financial sector, a fully Canadian owned and operated high tech firm, CompuOffice has been in business since 1989 and serves thousands of insurance and financial advisors in Canada and abroad. CompuOffice Software Inc.'s vision is to continue as a leader in quality software and data services for the ultimate benefit of the "end user" - the consumer who purchases the financial products and services.

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