The Empire Life Insurance Company

The Empire Life Insurance Company

June 22, 2015 10:00 ET

Empire Life Launches Simplified 10 and Simplified 20 Term Life Insurance for Online Sales

KINGSTON, ONTARIO--(Marketwired - June 22, 2015) - The Empire Life Insurance Company (Empire Life) has introduced new Simplified 10 and Simplified 20 term life insurance products designed specifically for online sales directly to Canadians through empirelife.ca, which can be accessed directly or through participating advisor websites.

"Providing the ability for consumers to "Buy Now" through empirelife.ca is an exciting new chapter in how Empire Life can meet changing consumer preferences to buy online," says Sean Kilburn, Senior Vice President, Retail. "A "Buy Now" option will allow us to reach a group of Canadian consumers whose needs are mostly going unmet today. Recent consumer research* indicates that 69% of consumers use the internet to research life insurance online. We're finding there are a growing number of consumers who also want to purchase online," says Kilburn.

Consumers visiting empirelife.ca can estimate how much life insurance they need, decide what type of life insurance they want, get a quote, and if eligible, apply and purchase Simplified 10 or Simplified 20 term life insurance online. If consumers want more information, they can "click to chat" with an Empire Life customer service representative or connect with an insurance advisor for advice.

"Empire Life believes it is important for consumers to have access to advice from licensed insurance advisors when purchasing life insurance", says Kilburn. To help this growing group of digital-oriented consumers connect with an insurance advisor for advice about life insurance, Empire Life is launching a new program that offers licensed insurance advisors the ability to add a "Buy Now" button to their websites. Consumers who click on the "Buy Now" button will link to empirelife.ca and can complete an online application for Empire Life Simplified 10 or Simplified 20 term life insurance, and they can contact the advisor if they need or want advice before, during or after the application process. To learn more, visit empirelife.ca and goempire.ca.

About Empire Life

A subsidiary of E-L Financial Corporation Limited and in business since 1923, Empire Life helps Canadians build wealth and protect their financial security with competitive individual and group life and health insurance, investment and retirement products. The company's vision is to be known for simplicity, being easy to do business with, and having a personal touch.

Twitter cue: #EmpireLife launches Simplified 10 and 20, a convenient and easy approach for simple term life insurance needs

*LIMRA Consumer Internet Use for Retail Insurance 2015

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