SOURCE: Viyya Technologies

July 12, 2010 07:30 ET

Empire Research Initiates Coverage of Viyya as "Strong Speculative Buy"

FAIRFIELD, NJ--(Marketwire - July 12, 2010) -  Viyya Technologies, Inc. (PINKSHEETS: VYON) -- John Bay, President and CEO of Viyya Technologies, announced today that its shares have been recommended as a "strong speculative buy" by William N. Walling of Empire Research Associates, Inc., "Accordingly, these shares are very attractive for purchase by high risk/high return oriented investors." The report further states, "We really like the risk/return ratio of Viyya with its shares at only $0.008. In fact, we believe VYON.PK shares possess greater price appreciation potential, on a percentage basis, than any other stock we have analyzed in our five decades of securities analysis!"

Viyya was founded for the purpose of developing its Internet content management services and products which have evolved to the present day MaggieMe™ offering. MaggieMe™ provides an article-based premium content digital distribution platform that is standardized and works in conjunction with global publishers and the mobile ecosystem through storefront environments. MaggieMe™ utilizes the massively-scalable cloud-based technology (virtual server) of Amazon to provide maximum flexibility in distributing content on a highly personalized basis, including social networking and location features, to any fixed or mobile device. MaggieMe™ has been in intensive development for several years, is in beta with publishers, and is now on track to be introduced into the marketplace later this year.

The following positive factors are outlined in the VYON investment thesis. MaggieMe™ offers value to publishers by providing: (1) new and complete digital security for their valuable and proprietary premium content -- on an article-by-article basis, and (2) new revenues from a cut of fees from subscribers and advertising. Internet consumers benefit through getting more control over their viewing experience by: (1) obtaining what information they want, when they want it, how they want it, and where they want it -- also on an article-by-article basis, and (2) saving time on Internet searches. Network operators provide necessary wireless services to this ecosystem, garnering a new revenue source in return.

Empire Research Associates, Inc. ("Empire Research") is a NJ-based business consulting firm, specializing in economic, financial, investment, and management information system matters. Its three principals have over a century of experience in these fields. William ("Bill") N. Walling, Jr., CFA, is founder and Chairman of Empire Research. He holds a BA and MBA and is a Chartered Financial Analyst. He is a former four-time member of the Institutional Investor Magazine All-America Research Team. Heinz Jauch is President of Empire Research. He holds a Ph.D. in Economics and is a Chartered Financial Analyst. He has also completed major consulting assignments, including ones for Bankers Trust Co. and Port Authority of NY. Ronald E. Olsen is V.P. of Empire Research. His career has been in investment portfolio management. His previous positions include Trust Investment Officer at Empire Trust Co. and at Howard Savings Bank.

A copy of the complete report may be found at

About Viyya Technologies:

Viyya Technologies ( (PINKSHEETS: VYON) is a publicly traded company based in Fairfield, New Jersey. The company develops content intelligence SaaS applications and platforms that range from a single user service for the active business professional to large multi-user environments for specific industries in both the public and private sectors.

The company's core technology components manage information by enabling users to customize the way they collect, process, and experience digital content. Its innovative cloud-based technology gives users the ability to retrieve filtered information from multiple sources, organizes it through flexible and dynamic options, and delivers it to any device. For additional company information, please visit

Legal Notice: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this release. These statements relate to future events or financial performance; are based on current expectations/projections about Viyya and its industry; and may differ materially from actual future results or events. Such words as "expects," "believes," and "anticipates" are intended to identify these statements. Viyya disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise.

For more information visit:

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Contact Information

  • Contact:
    Pam Dominiczak
    Investor Relations
    Viyya Technologies, Inc.
    Phone: 973-276-0555