SOURCE: Empire Film Group, Inc.

June 16, 2008 07:13 ET

Empire Sets Plan for Video Release of Key Theatrical Titles

BEVERLY HILLS, CA--(Marketwire - June 16, 2008) - Empire Film Group, Inc. (PINKSHEETS: EFGU) ("Empire Film") (http://www.empirefilmgroup.com) has pegged release dates in January, 2009, for a high-profile, consumer advertising and promotional campaign in support of three of the company's initial theatrical titles onto DVD and Blu-Ray video formats. "Hounddog," and two other theatrical films being announced by Empire next week at the Home Media Expo show, will appear in video stores and mass merchants beginning January 20, 2009, and will be supported with national television and radio ads, a consumer sweepstakes and in-store merchandising.

"We've assembled a powerhouse line-up of commercial titles and a consumer marketing campaign that should appeal to mass merchants and video retailers for this key release window," said Eric Parkinson, CEO of Empire Home Entertainment, the distribution division of Empire Film Group, Inc. "The post-holiday season video window has proven to be as good, and in some cases better, for quality independent features on video, and we feel that January dates will deliver the best video rental and sales results for our September and October theatrical releases."

"Hounddog" is a coming-of-age drama starring Dakota Fanning and Robin Wright-Penn that Empire will launch to theatres nationally beginning September 5, 2008. Based on media interest in the film, Empire is targeting $15-million in gross box office, which should be matched in video revenues, based on the January campaign. Empire plans to cross-promote "Hounddog" with two other theatrical titles opening in September and October, for a combined box office goal of $30-million and cumulative video shipments worth $25-million.

"Our theatrical and video goals are conservative in relation to major studio levels," said Parkinson. "But we feel we have set realistically obtainable targets that will deliver substantial bottom-line dollars to Empire based on the value of these titles and our efficient operations as an independent studio. We look forward to meeting with key retailers at the Home Media Expo show next week and locking in-store campaigns for this exciting, multi-title January video launch."

In the past three months, Empire Film Group has acquired six, completed theatrical titles from independent suppliers to supplement the company's in-house production slate. Additionally, Empire Home Entertainment already self-distributes over 150 DVD titles, making Empire one of only three fully integrated and self-contained independent film studios.

About Empire Film Group, Inc.

Empire Film Group, Inc. ("EFG") is a recently launched, independent film finance, production, and distribution company led by a management team with over 25 years of experience in development, production, distribution, finance and marketing of feature films and television programming. Through its acquisition of Truman Press, Inc., d/b/a "Hannover House," Empire is now a fully integrated, independent studio with internally controlled distribution capabilities to reach theaters, video retailers and television outlets.

Learn more about Empire Film Group by visiting www.empirefilmgroup.com.

Contact Information

  • For more information contact:
    Eric Parkinson
    CEO Empire Home Entertainment
    818-481-5277
    email: HannoverHouse@aol.com