SOURCE: Empire Today, LLC

Empire Today, LLC

January 26, 2015 12:15 ET

Empire Today® Opens First-Ever Retail Stores, Redefining Flooring Retailing

Personal Specialists to Handle Customers' Entire Process, Thoughtful Store Design to Simplify Process, All-Inclusive Pricing, and More

NORTHLAKE, IL--(Marketwired - Jan 26, 2015) - Empire Today, LLC, a giant in the carpet and flooring industry, is opening its first-ever retail stores in the Washington, D.C. area and Long Island.

Through extensive research of people who purchased flooring in retail stores, Empire Today® discovered consumers are not fully satisfied with their existing flooring store shopping experiences. The studies found consumers have a perception that home improvement stores provide insufficient expertise, a slow process, and unclear pricing. Some people were unsure they were even getting the right products for their needs. 

Why Empire Today's New Stores Are Better:

  • Personal Flooring Specialists Throughout Entire Project: A personal flooring specialist will meet with customers in the store to understand needs, recommend products, and provide the right samples. That same flooring specialist can also visit a customer's home to take measurements with additional samples, schedule installation and take samples back.
  • Thoughtful Store Design: Empire created 'neighborhoods' of products, so similar products across budget levels are grouped together in the store. 
  • All-Inclusive, Transparent Pricing: Every product has an all-inclusive price right on the tag which includes flooring, padding and materials, and installation, along with a rating to allow customers to easily compare products, even if they're made by different manufacturers. 
  • Exclusive "Be Happy Promise": If a customer is not satisfied with the flooring they bought, within 30 days of the last installation date, Empire will cover the cost of the selected replacement flooring product only of equal or lesser value. 

To celebrate the grand opening of its first retail stores:

  • Empire will host grand opening events including food, music, and ribbon-cutting ceremonies. People are invited to tour the new stores and see demonstrations of the latest flooring technologies. 
  • Guests can enter Empire's Grand Store Opening Sweepstakes for a chance to win a $5,000 Flooring Makeover subject to the Official Rules. No purchase required.

Empire Today, LLC, commonly known as Empire Carpet, has been a leading provider of installed home improvements and home furnishings for more than 55 years. Empire offers the largest in-stock selection of flooring in the United States.

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