Empirical Inc.

Empirical Inc.

December 12, 2007 16:50 ET

Empirical Issues Comment on Trading Activity

MISSISSAUGA, ONTARIO--(Marketwire - Dec. 12, 2007) - Empirical Inc.,The Return On Ideas Company™ (TSX VENTURE:EM) (the "Company" or "Empirical") has been asked by Market Regulation Services to comment on recent trading in the Company's common shares.

There is no material change in the Company's operations or situation that Empirical believes would account for the recent increase in market activity. While the Company continues to work with Mediamix Marketing Group Inc. to complete due diligence and definitive documentation to complete the previously announced acquisition of Mediamix by the Company, there can be no assurance at this time that these efforts will be successful.

Empirical is a technology enabled marketing solutions company serving Fortune 2000 companies throughout North America. The Company combines traditional below the line marketing solutions with its proprietary datacapture, analysis and marketing engine to deliver multi-channel promotional and marketing programs and sales optimization solutions.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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