SOURCE: Empirix Inc.

April 21, 2008 08:05 ET

Empirix Receives 2008 CRM Excellence Award From Customer Interaction Solutions Magazine

Hammer Performance Assurance for Siebel Singled Out for Helping Clients Improve CRM

BEDFORD, MA--(Marketwire - April 21, 2008) - Empirix® Inc., which helps organizations adopt complex communications solutions with confidence, announced today that Technology Marketing Corporation (TMC)'s Customer Interaction Solutions® magazine ( has named Empirix's Hammer Performance Assurance for Siebel service as a recipient of the 2008 CRM Excellence Award.

As the creator of the Hammer -- the gold standard of testing for voice applications and telecommunications gear -- Empirix provides a unique service designed to ensure the successful rollout of Siebel desktop applications integrated with CTI middleware. Its Hammer Performance Assurance for Siebel is a comprehensive methodology that involves generating real end-to-end calls, from the PSTN to the desktop, allowing Oracle's Siebel customers and systems integrators to guarantee that their Siebel/CTI implementations deliver expected performance to customers and call center agents when the applications go live. The comprehensive testing service ensures that the right data will be delivered to the right agent in a timely fashion, under real world conditions.

"We are honored to receive this award from such a well-respected industry publication," said Phil Odence, Vice President of Business Development at Empirix. "Many of our customers have realized that testing a desktop application in isolation doesn't address the tricky handoff between CTI software and Siebel. Our unique end-to-end testing approach is the only proven method that allows call center managers to sleep well the night before going live."

"Empirix has demonstrated to the Editors of Customer Interaction Solutions that its products and services have substantially improved the processes of its clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset… their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

The Ninth Annual CRM Excellence Award winners have been chosen on the basis of their product or service's ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data: facts and numbers demonstrating the improvements that the winner's product has made in a client's business.

The CRM Excellence Award winners for 2008 can be found in the May and June issues of Customer Interaction Solutions magazine.

About Empirix

Empirix helps organizations adopt complex communications solutions with confidence. We combine the industry's deepest knowledge of telecommunications and self-service applications with award-winning testing and monitoring solutions to ensure our customers realize the promise of their technology investments. Empirix is the only company with expertise that spans the evolution of these advanced technologies across multiple markets -- from testing in R&D labs through monitoring the end-user experience. For over a decade, thousands of quality-conscious network equipment manufacturers, service providers and enterprises worldwide have trusted Empirix to reduce the time and cost of integrating new technologies into existing environments. Visit

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit

About TMC

Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, in-person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. According to Quantcast*, TMCnet reaches nearly one million U.S. unique visitors each month. TMCnet serves as many as three million unique visitors globally each month according to Webtrends. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, and Call Center 2.0 Conference. (*Quantcast is an independent Web site that monitors U.S. Web traffic)

For more information about TMC, visit

Empirix and Hammer are trademarks or registered trademarks of Empirix Inc. in the United States and other countries. All other trademarks contained herein are the property of their respective owners.

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