April 18, 2006 06:00 ET

Employee Turnover Costs Hurts U.S. Businesses' Profits

The Career Elevator™ Provides the Resources to Help Management Reverse the Trend

CHICAGO, IL -- (MARKET WIRE) -- April 18, 2006 -- Employee turnover costs in the United States are rising, from retailer giant Wal-Mart, where 70 percent of employees quit within the first year (, 2006), to other Fortune 500 companies and smaller enterprises across all industries. A 2002 study by accounting firm KPMG illustrates that employee turnover in the U.S. supermarket industry alone cost $5.8 billion in lost productivity and hiring costs annually. In response to this problem, Chicago-based CPO, Inc. (The Career Path Organization) has unveiled The Career Elevator™ to minimize turnover due to mismatched hires, and prepare jobseekers to proactively identify jobs best suited for them.

Think of The Career Elevator™ as The Encyclopedia for Jobseekers, minus the rows of shelves. "This wealth of practical, timely information will help jobseekers identify their skills, strengths, career-related passions and values, then land the jobs of their dreams," states CPO Founder and Chairman, Norm Goldring. "Employers benefit because The Career Elevator™ helps facilitate the matching of qualified individuals most interested in open positions."

The Career Elevator™ contains tips and facts for every step of the job search process. Informed by a panel of seven career development experts including Jay Conrad Levinson (co-author of "Guerilla Marketing for Job Hunters") and Rob Sullivan (author of "Getting Your Foot in the Door When You Don't Have a Leg to Stand On"), this comprehensive resource includes chapters on:

-- Defining your Personal Passions, Values, Interests

-- Primary Phases of Communication

-- Dressing for Success

-- Marketing Yourself

-- Building Your Network

-- Mastering Cold Calling

-- Resume Formats and Cover Letters

-- Interview Overview: The 3 C's of Interviewing

-- Making a Personal Appearance

-- The Negotiation Dance: Bargaining Basics

-- Juggling offers

-- Good Credit, Bad Credit, No Credit

-- Presenting the Professional Package

The Career Elevator™ contains four DVDs, a companion workbook, a CD-ROM with interactive exercises, an online Forte Self-Assessment and Communication Style Profile, and two mini-books. Additionally, users also have free access to CareerLine™, a telephone service to career counselors certified by the Professional Association of Resume Writers and Career Coaches.

The Career Elevator™ helps reduce turnover costs for businesses with a product price less than what an average American earns in a day. CPO, Inc. is located at 505 N. LaSalle Drive, Suite 500, Chicago, Illinois 60610. For details about The Career Elevator™ call 312-645-7700, visit, or Christie Communications at 805-969-3744.

Contact Information

  • Contact:
    Christie Communications