SOURCE: EmployerDirect


February 04, 2014 10:25 ET

EmployerDirect Expands Sales Team

Joining the Team Are Michael Muldoon, Senior Director of Sales; Bruce Peterson, Sales Executive; and Paul Rhea, Sales Associate

AUSTIN, TX--(Marketwired - Feb 4, 2014) -  EmployerDirect, a leader in value-based healthcare that helps large, self-insured employers provide transparency for the quality and cost of their employees' planned medical procedures, is pleased to announce that it expanded its sales team led by Amanda Bary, Vice President of Sales and Implementation. Joining the team are Michael Muldoon, Senior Director of Sales; Bruce Peterson, Sales Executive; and Paul Rhea, Sales Associate. 

"We are thrilled to add Mike, Bruce, and Paul to our team as we look to expand the reach of SurgeryPlus around the country," said Amanda Bary. "Now that SurgeryPlus' bundled case rates are proven to bring savings, we are experiencing significant momentum with large self-funded employers nationwide. Human resources teams utilizing the SurgeryPlus benefit are already receiving overwhelming positive feedback from their members."

In her role as Vice President of Sales and Implementation, Amanda Bary is responsible for developing new client relationships and overseeing the implementation process for EmployerDirect. She brings more than 14 years of experience in the strategic design and implementation of health and welfare programs for large national employers.

Amanda also gained a unique understanding of the United States healthcare industry by launching 30 private practice clinics. Amanda can be reached at

As Senior Director of Sales, Michael Muldoon serves large self-funded employers in the central United States as well as Arizona, Washington, Oregon, Mississippi, and Florida. He has worked in the healthcare industry for over 20 years and has spent the last 15 years as a benefit consultant, providing strategy for large group employers on the risk they face offering medical coverage to their employees. Michael can be contacted at

As Sales Executive, Bruce Peterson is responsible for driving sales growth with large employers in the Midwest and East Coast. He has worked in sales leadership roles with health plans such as Humana and United Healthcare, benefit consulting organizations, and most recently, with care management and analytics organizations including Xerox Care and Quality Solutions. Bruce can be reached at

As Sales Associate, Paul Rhea will support the sales team. He comes to EmployerDirect with seven years of experience in the third-party-benefit administration industry for major medical and limited benefit plans. He has also worked in account management where he helped manage relationships between employer groups and health plan carriers. Paul can be reached at

"My clients and I had struggled with controlling quality and medical spend due to the lack of transparency within the medical delivery system," said Michael Muldoon. "I'm excited to be a part of this team because I believe that EmployerDirect, through our SurgeryPlus offering, is bringing our clients immediate return on their investment as well as improved quality."

"Throughout my career, I've focused my efforts and gained unique insights into helping clients mitigate rising healthcare costs while improving healthcare quality and personal well-being. My biggest frustration has been that many of the programs employers have adopted have not delivered impactful and immediate results," said Bruce Peterson. "I joined EmployerDirect because our SurgeryPlus program can help employers with immediate and significant savings on surgeries and also reduce surgical complications and provide better outcomes."

Paul Rhea added, "EmployerDirect is leading the way with its innovative approach to improving the quality of healthcare while lowering the cost for employer groups and employees. I'm pleased to be a part of a team at the forefront of innovation during this transformative time in healthcare."

About EmployerDirect Healthcare
EmployerDirect, a leader in value-based healthcare, transforms the way self-funded employer health plans purchase healthcare for their members, saving 30-50 percent on planned medical procedures with the potential to reduce total plan cost by 6-10 percent. The company also offers a unique medical concierge service called SurgeryPlus that assists covered members with selecting a provider, scheduling a procedure, transferring medical records, coordinating travel logistics and negotiating surgery costs BEFORE the surgery occurs. For more information about EmployerDirect, please visit or call (888)241-8537.

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