SOURCE: The Roadmap


November 03, 2015 14:22 ET

Employers Demand Soft Skills: New Company, The Roadmap, Helps Grads Get Them with Easy to Use, Low Cost & Accessible Software

PHILADELPHIA, PA--(Marketwired - November 03, 2015) - Roadmap (, an interactive career preparation platform for workforce-bound students, has launched.

Like SAT prep for career success, Roadmap bridges the gap between academic and soft skills learning via technology. Empowering students with the know-how and professional readiness skills to stand out and succeed, Roadmap's robust software reaches students where they live -- on their phones, computers and tablets.

Although the US unemployment rate is the lowest in 40 years at 5.4 percent, according to Generation Opportunity's September 2015 Millennial Jobs Report, 13.1 percent of 18 to 29 year-olds are out of work. While an improvement over 14.2 percent in January 2015 and over the same time last year, the number is still more than twice the national jobless rate.

While prospects may be improving, according to a recent CareerBuilder Survey employers are concerned that new college grads may not be ready for the real world. Twenty-one percent of employers do not feel academic institutions are adequately preparing students for roles needed within their organizations, with 46 percent citing too much emphasis on book learning versus real world learning, and 30 percent wanting more workers with a blend of technical and soft skills.

Roadmap is aggressively addressing this challenge recognizing that soft skills including emotional, professional and social intelligence are a competitive advantage for graduates and a must have for employers.

"We know how important soft skills are in addition to academic learning. But getting students to understand, digest, and implement them in their own lives can be challenging," said Dawn Kline, Assistant Dean of the Ithaca College School of Business. "Roadmap is an innovative and measurable way to help us make that happen. It's user friendly and in a digital format and method that is relevant to the way students learn today."

Harvard University research shows that active learning and repeated practice are two of the most effective learning methods resulting in long-term retention of information. Roadmap's unique and proven Know, Plan, Act Learning Method™ teaches students to KNOW what they need to learn or should expect, create a PLAN for how to use that information, and finally, ACT on that plan.

Combining the powerful yet simple Know, Plan, Act Method with an interactive and progress-driven software platform, Roadmap creates an active 'learning loop' that fuels positive habits users will apply long after using the platform.

Starting with the proprietary UQ Assessment, Roadmap helps users understand how their unique style can impact their future career and lifestyle choices including work environment, job type, work/life balance and more. Similar to an IQ which focuses on one's academic or intelligence quotient, the UQ focuses on personal preference and behavioral style.

"Students who understand themselves and are more emotionally, socially and professionally prepared and are more likely to land a job they not only like, but will achieve success in," said Tish Squillaro, Founder & CEO of Roadmap. "Roadmap empowers users with a clear path to prepare for what they want, what to expect, and how to stand out from the crowd."

In addition to course material spanning resumes, networking, interviewing and responding to a job offer, users are able to define a path -- whether concrete or fluid -- and better prepare to make decisions specific to their future.

And, unlike other programs, Roadmap doesn't end with getting the job. Roadmap familiarizes users with the steps to success at each turning point which includes how to flourish once on the job and successfully live on their own.

"I loved the Steps to Independence lessons," said Charlotte Snow, Dartmouth Class of 2015. "My college has fantastic career services but there wasn't enough about starting life right after graduation."

For less than the cost of a textbook, students attending institutions including Ithaca College, Belmont University, Dartmouth, Villanova University, Drexel University and Washington University in St. Louis have benefited from Roadmap.

"Prior to Roadmap I thought I just gave a company a resume, talked a little and smiled during the interview -- just wing it -- and I'd get a job," said Jacob Levitan, Washington University in St. Louis Class of 2017. "Roadmap made me realize I need to have background information, have questions ready to ask, and be prepared so I'm not taken off guard and also stand out from others."

About Roadmap

The Roadmap is an interactive preparation platform. Whether transitioning from high school to college or college to career, Roadmap empowers students with the confidence that comes with preparation. Not just another eLearning tool or program for top students, Roadmap's ecosystem of interactive activities and course material as well as the Know, Plan, Act Learning Method, ™ are accessible to anyone and on any device. With personal and career exploration, soft skills and real world readiness courses, Roadmap's active learning foundation drives retention. When used as an extension to classroom or on campus services, educators and administrators can easily customize and scale Roadmap according to their needs. Roadmap's component-based architecture, intuitive user interface and easy-to-use digital content creation and analytics tool make it highly adaptable to the institution & the end user. We believe in empowering students with a clear learning path and a fun and personalized content experience driven by both online and in person engagement, which benefits educators and employers as well. Our passion is people, and empowering them with the technology to prosper. Learn more at or watch the video.

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