Emporia Inc.

May 16, 2008 09:00 ET

Emporia Inc. Acquires Intent 21 Ltd.

STAFFORDSHIRE, UNITED KINGDOM--(Marketwire - May 16, 2008) - Emporia, Inc. (PINK SHEETS:EPRA) announced that it has finalized the terms of its acquisition of Intent 21 Limited based in Manchester, England. Upon completion of the acquisition, projected in the next few weeks, Intent 21 Ltd. will fully integrate with the management structure of Emporia.

Intent 21 Ltd. was formed in 2000 and distributes products from the world's leading consumables manufacturers and an exciting software package "rogue penguin". The products are including but not limited to HP, Lexmark, Xerox, Dell, Canon. Customers include leading retailers and distributors along with their affiliated service departments and resellers. Intent 21 Ltd. is a rapidly emerging player in the multi-billion dollar consumables industry and has positioned itself as a distribution network able to take advantage of the worldwide surplus and shortage of state-of-the-art consumable commodities in Europe and Asia.

Intent 21 Ltd. has enjoyed rapid growth due to the reputation and experience of its management and a streamlined logistics operation including freight forwarding and delivery direct to retail outlets with sales in 2006 to 2007 at $8 million.

With the acquisition/merger by Emporia, Mr. Gleave, Managing Director of Intent 21 Ltd., explained the scope of the opportunity: "Our core business will continue in areas where there are low barriers to entry. Intent 21 Ltd.'s competitive advantage lies in our industry knowledge and the large number of established relationships with suppliers and buyers. The advantage for us will be the financial muscle that this transaction provides for our growth strategy. We have a capable management team that can create multiple profit streams with international penetration. We believe that Intent 21 Ltd represents a compelling risk/reward situation in its specialized segments of the global marketplace."

Tom Adams, Emporia's CEO commented: "We are very excited by the potential of Intent 21 Ltd to bring a new marketplace and revenue stream to our shareholders. We believe that Intent 21 Ltd can take the company to an exciting level of growth. The acquisition of Intent 21 Ltd enables Emporia to further participate in the public securities markets in the United States which can only help develop both their audience and their international growth strategy. This is a progressive move for all of our respective shareholders."

Forward-Looking Statements: Certain information and statements included in this release are intended to constitute "forward-looking statements" within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance, or achievements of the company to be materially different from any future results, performance, or achievements expressed or implied in such forward-looking statements.

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